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Date/Time of Last Update: Fri May 9 06:00:50 2025 UTC

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The Guardian view on drought warnings: risks to the food supply need confronting | Editorial
Thu, 08 May 2025 17:41:41 GMT

Lack of rain and floods both threaten crops. Ministers should heed the experts’ warnings

It is so ingrained in British culture to celebrate sunshine that unless you are a farmer or gardener, it is unusual to complain about the lack of rain. But alarms are being sounded by environmentalists and farmers after a very dry spring followed a winter during which parts of the country, including Northern Ireland, had only 70% of average rainfall.

Some crops are already failing, and worse will follow unless more rain arrives soon. Conditions at the moment are said to resemble 2022 – the last time that farms suffered significant losses due to drought. In certain regions, fields have had to be irrigated months earlier than usual. The National Drought Group, which coordinates management of scarce water resources, met on Wednesday. Long-range forecasts are predicting more warm, sunny weather, but the UK’s weather is changeable. Two years ago the driest June on record was followed by an exceptionally wet July.

Continue reading...
Match ID: 0 Score: 30.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 climate change, 15.00 carbon

NASA Earns Two Emmy Nominations for 2024 Total Solar Eclipse Coverage
Thu, 08 May 2025 17:01:09 +0000
NASA’s coverage of the April 8, 2024, total solar eclipse has earned two nominations for the 46th Annual News & Documentary Emmy Awards. The Academy of Television Arts & Sciences announced the nominations on May 1, recognizing NASA’s outstanding work in sharing this rare celestial event with audiences around the world. The winners are set […]
Match ID: 1 Score: 30.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 climate change, 15.00 carbon

Keir Starmer can’t build a stronger European partnership by stealth. He has to declare it aloud | Rafael Behr
Fri, 09 May 2025 05:00:51 GMT

Britain has ‘reset’ relations with the EU, but with Farage ascendant again, our politics must be cured of the Brexit virus

Not much about Britain’s post-Brexit relationship with the European Union is settled, but Keir Starmer can justifiably claim it has been “reset”. That word was artfully chosen before last year’s election to dress low aspiration as high diplomacy. There are 10 days of negotiation before the summit in London, where a new UK-EU partnership is due to be unveiled. It will be more outline than substance. But there is progress in the very fact that Britain’s ruling party sees Brussels as a partner, not a parasite.

Old-guard Eurosceptics will, of course, denounce any deal as a betrayal of Brexit. If there are plans for a time-limited, youth exchange visa, it will be decried as a return to free movement by the back door. If there is agreement to align regulations so that goods can more efficiently cross borders and the European court of justice is involved in adjudicating compliance, the high priests of sovereignty will anathematise it for heresy. Any commonality on carbon levies or renewed permission for the French to fish in British waters will be painted in shades of surrender.

Rafael Behr is a Guardian columnist

Continue reading...
Match ID: 2 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

Private Prison CEO on ICE Contracts: We’re a Better Deal Than El Salvador’s CECOT
Thu, 08 May 2025 21:31:09 +0000

Private prison firms CoreCivic and GEO Group are thrilled about ICE’s spending spree, but they’re already facing local opposition.

The post Private Prison CEO on ICE Contracts: We’re a Better Deal Than El Salvador’s CECOT appeared first on The Intercept.

Match ID: 3 Score: 15.00 source: theintercept.com age: 0 days
qualifiers: 15.00 toxic

Noaa to stop tracking cost of climate crisis-fueled disasters: ‘Major loss’
Thu, 08 May 2025 19:59:31 GMT

US agency will no longer update major weather database in latest showing of Trump’s influence on climate resources

The National Oceanic and Atmospheric Administration (Noaa) will no longer track the cost of climate crisis-fueled weather disasters, including floods, heatwaves, wildfires and more. It is the latest example of changes to the agency and the Trump administration limiting federal government resources on climate change.

Noaa falls under the US Department of Commerce and is tasked with daily weather forecasts, severe storm warnings and climate monitoring. It is also parent to the National Weather Service.

Continue reading...
Match ID: 4 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 climate change

Trump just made it much harder to track the nation’s worst weather disasters
Thu, 08 May 2025 18:17:23 +0000
US abruptly stops tracking costs of the most devastating storms.
Match ID: 5 Score: 15.00 source: arstechnica.com age: 0 days
qualifiers: 15.00 climate change

NASA Telescopes Tune Into a Black Hole Prelude, Fugue
Thu, 08 May 2025 15:40:27 +0000
NASA released three new pieces of cosmic sound Thursday that are associated with the densest and darkest members of our universe: black holes. These scientific productions are sonifications — or translations into sound — of data collected by NASA telescopes in space including the Chandra X-ray Observatory, James Webb Space Telescope, and Imaging X-ray Polarimetry […]
Match ID: 6 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Sols 4532-4533: Polygon Heaven
Thu, 08 May 2025 14:40:35 +0000
Written by Catherine O’Connell-Cooper, Planetary Geologist at University of New Brunswick Earth planning date: Monday, May 5, 2025 Our 29-meter weekend drive (about 95 feet) was successful, and we are still in the band of polygon-rich bedrock. The origin of these cracks is not clear — could they have formed as desiccation cracks as Mars […]
Match ID: 7 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA’s Hubble Pinpoints Roaming Massive Black Hole
Thu, 08 May 2025 14:02:26 +0000
Like a scene out of a sci-fi movie, astronomers using NASA telescopes have found “Space Jaws.” Lurking 600 million light-years away, within the inky black depths between stars, there is an invisible monster gulping down any wayward star that plummets toward it. The sneaky black hole betrayed its presence in a newly identified tidal disruption […]
Match ID: 8 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA Stennis Tool Enables Unified Collection of Test Data
Thu, 08 May 2025 14:00:00 +0000
Editor’s Note: The following is one of three related articles about the NASA Data Acquisition System and related efforts. Please visit Stennis News – NASA to access accompanying articles. Just as a steady heartbeat is critical to staying alive, propulsion test data is vital to ensure engines and systems perform flawlessly. The accuracy of the […]
Match ID: 9 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA Stennis Software is Built for Future Growth
Thu, 08 May 2025 14:00:00 +0000
Editor’s Note: The following is one of three related articles about the NASA Data Acquisition System and related efforts. Please visit Stennis News – NASA to access accompanying articles. A data-focused software tool created at NASA’s Stennis Space Center near Bay St. Louis, Mississippi, continues to expand its capabilities and use across the agency. Much […]
Match ID: 10 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA Stennis Releases First Open-Source Software
Thu, 08 May 2025 14:00:00 +0000
Editor’s Note: The following is one of three related articles about the NASA Data Acquisition System and related efforts. Please visit Stennis News – NASA to access accompanying articles. NASA’s Stennis Space Center near Bay St. Louis, Mississippi, has released its first-ever open-source software, a peer review tool to facilitate more efficient and collaborative creation […]
Match ID: 11 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Could a new wave of urgent theatre hold the key to tackling climate change?
Thu, 08 May 2025 07:00:25 GMT

From a New Forest giant inspiring an asthmatic teen to a herd of animal puppets walking to the Arctic Circle, theatre far and wide is taking action – but with energy and optimism, rather than doom-laden tales

Climate stories are typically defined by despair. The future we are told of is such a tragic, barren dystopia, it’s hard to look at head-on. But a flood of theatre-makers are writing their way past fear into something more useful, inspiring action through love, music, puppetry and folklore. “The ones who profit most from the idea that we’re doomed are the oil companies and the people massively polluting our planet,” reasons playwright Flora Wilson Brown. “If we allow ourselves to think there’s nothing we can do, we won’t do anything. There’s still time to act.”

Wilson Brown rejects this nightmarish narrative in her play, The Beautiful Future Is Coming, at Bristol Old Vic. Exploring the impact of the climate crisis through the eyes of three couples, the play jumps between 1856, 2027 and 2100. In the scenes set in the past, life is returned to Eunice Foote, the real scientist who discovered the greenhouse effect years before the man who took credit for it; in the future, we visit the Svalbard seed vault, where humanity has stashed the ambition of life on another planet. “It’s about making the impact emotional,” Wilson Brown says, “rather than statistical.”

Continue reading...
Match ID: 12 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 climate change

April storms that killed 24 in US made more severe by burning fossil fuels – study
Thu, 08 May 2025 07:00:24 GMT

Study finds human-caused climate change made four-day rainfall across central Mississippi valley 40% more likely

The four-day historic storm that caused death and destruction across the central Mississippi valley in early April was made significantly more likely and more severe by burning fossil fuels, rapid analysis by a coalition of leading climate scientists has found.

Record quantities of rain were dumped across eight southern and midwestern states between 3 and 6 April, causing widespread catastrophic flooding that killed at least 15 people, inundated crops, wrecked homes, swept away vehicles and caused power outages for hundreds of thousands of households.

Continue reading...
Match ID: 13 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 climate change

Genetically engineered bacteria break down industrial contaminants
Wed, 07 May 2025 20:50:54 +0000
Five clusters of genes from different organisms put into a single bacterial strain.
Match ID: 14 Score: 15.00 source: arstechnica.com age: 1 day
qualifiers: 15.00 toxic

NASA Statement on Nomination of Matt Anderson for Deputy Administrator
Wed, 07 May 2025 20:37:59 +0000
Acting NASA Administrator Janet Petro issued the following statement regarding the nomination by President Donald Trump of Matt Anderson Wednesday to serve as the agency’s deputy administrator: “As a retired United States Air Force colonel and executive of the Space Force Association, Matt Anderson brings extensive knowledge of space operations, aeronautics expertise, and industry experience. […]
Match ID: 15 Score: 15.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 carbon

Key Portion of NASA’s Roman Space Telescope Clears Thermal Vacuum Test
Wed, 07 May 2025 18:14:00 +0000
One half of NASA’s nearly complete Nancy Grace Roman Space Telescope just passed a lengthy test to ensure it will function properly in the space environment. “This milestone tees us up to attach the flight solar array sun shield to the outer barrel assembly, and deployable aperture cover, which we’ll begin this month,” said Jack […]
Match ID: 16 Score: 15.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 carbon

Share your experiences of diversity and inclusion initiatives in the workplace
Wed, 07 May 2025 12:58:32 GMT

Do you work in the UK in any sector where there have been efforts to increase representation and have they been sustained?

Reform UK has said it will roll back diversity and inclusion initiatives in councils it controls. Nigel Farage said during a speech on Friday that he would advise staff working on diversity or climate change initiatives to seek “alternative careers very, very quickly” after the party took control of Durham county council.

What has your experience of these policies been in the workplace? Do you work in any sector where there have been efforts to increase representation and have they been sustained?

Continue reading...
Match ID: 17 Score: 15.00 source: www.theguardian.com age: 1 day
qualifiers: 15.00 climate change

How the political consensus on climate change has shattered
Fri, 02 May 2025 14:16:59 GMT
In 2019, the UK committed in law to reducing its carbon emissions to net zero by 2050. Now the political climate has changed.
Match ID: 18 Score: 12.86 source: www.bbc.com age: 6 days
qualifiers: 6.43 climate change, 6.43 carbon

The big breath secret: can I improve my lung capacity, efficiency and power?
Sun, 04 May 2025 13:00:07 GMT

My father’s death from cancer showed me you need to look after your lungs. But apart from not smoking, what should you be doing? I headed to a laboratory, strapped on a mask and heart monitor and started pedalling …

Lungs are amazing. There they sit, inflating and deflating from dawn to dusk, dusk to dawn, sucking in air, stripping out oxygen and exchanging it for carbon dioxide. They do this 20,000 times a day, 7.5m times a year, 600m times in the average lifetime, keeping our trillions of cells ticking over and saving them from choking on their own exhaust fumes. And we ignore them until something goes wrong and we’re gasping, wheezing, panicking – or worse.

When I think about lungs, it’s often in the same breath as cancer, which killed my dad 39 years ago. He only realised his lungs were knackered after a heart attack, which was probably also down to smoking. Sixty Senior Service a day, cigarette number two often lit as soon as number one was stubbed out. He stopped overnight, but it was too late.

Continue reading...
Match ID: 19 Score: 10.71 source: www.theguardian.com age: 4 days
qualifiers: 10.71 carbon

Friday Squid Blogging: Pyjama Squid
2025-05-02T21:02:18Z

The small pyjama squid (Sepioloidea lineolata) produces toxic slime, “a rare example of a poisonous predatory mollusc.”

As usual, you can also use this squid post to talk about the security stories in the news that I haven’t covered.

Match ID: 20 Score: 6.43 source: www.schneier.com age: 6 days
qualifiers: 6.43 toxic

ARMD Research Solicitations (Updated May 1)
Thu, 01 May 2025 17:00:00 +0000
THIS PAGE WAS UPDATED ON MAY 1, 2025(Added Advanced Air Vehicles Program Fellowship Opportunities.) This Aeronautics Research Mission Directorate (ARMD) solicitations page compiles the opportunities to collaborate with NASA’s aeronautical innovators and/or contribute to their research to enable new and improved air transportation systems. Most opportunities to participate in research are officially announced through the […]
Match ID: 21 Score: 4.29 source: www.nasa.gov age: 7 days
qualifiers: 4.29 carbon

NASA Calibrates Second Shock-Sensing Probe for X-59 Testing
Fri, 18 Apr 2025 16:30:00 +0000
When you’re testing a cutting-edge NASA aircraft, you need specialized tools to conduct tests and capture data –but if those tools need maintenance, you need to wait until they’re fixed. Unless you have a backup. That’s why NASA recently calibrated a new shock-sensing probe to capture shock wave data when the agency’s X-59 quiet supersonic […]
Match ID: 22 Score: 4.29 source: www.nasa.gov age: 20 days
qualifiers: 2.14 climate change, 2.14 carbon

Project to suck carbon out of sea begins in UK
Fri, 18 Apr 2025 00:20:52 GMT
A pilot project will test whether it is a useful way of fighting climate change.
Match ID: 23 Score: 4.29 source: www.bbc.com age: 21 days
qualifiers: 2.14 climate change, 2.14 carbon

NASA Studies Wind Effects and Aircraft Tracking with Joby Aircraft
Thu, 17 Apr 2025 21:00:00 +0000
NASA engineers began using a network of ground sensors in March to collect data from an experimental air taxi to evaluate how to safely integrate such vehicles into airspace above cities – in all kinds of weather. Researchers will use the campaign to help improve tools to assist with collision avoidance and landing operations and […]
Match ID: 24 Score: 4.29 source: www.nasa.gov age: 21 days
qualifiers: 2.14 climate change, 2.14 carbon

NASA Supports Next Generation of Innovators
Thu, 17 Apr 2025 15:07:44 +0000
When young minds come together to test their knowledge and creativity in technology and innovation, the results are truly inspiring. In its sixth year, Aerospace Valley Regional FIRST Robotics Competition at East High School in Lancaster, California, proved to be another success. During three action-packed days, hundreds of students from around the world showcased their […]
Match ID: 25 Score: 4.29 source: www.nasa.gov age: 21 days
qualifiers: 2.14 climate change, 2.14 carbon

Testing in the Clouds: NASA Flies to Improve Satellite Data
Wed, 16 Apr 2025 22:21:41 +0000
In February, NASA’s ER-2 science aircraft flew instruments designed to improve satellite data products and Earth science observations. From data collection to processing, satellite systems continue to advance, and NASA is exploring how instruments analyzing clouds can improve data measurement methods. Researchers participating in the Goddard Space Flight Center Lidar Observation and Validation Experiment (GLOVE) […]
Match ID: 26 Score: 4.29 source: www.nasa.gov age: 22 days
qualifiers: 2.14 climate change, 2.14 carbon

Air Force Pilot, SkillBridge Fellow Helps NASA Research Soar
Fri, 25 Apr 2025 12:10:24 +0000
Jeremy Johnson laces his black, steel-toed boots and zips up his dark blue flight suit. Having just finished a pre-flight mission briefing with his team, the only thing on his mind is heading to the aircraft hangar and getting a plane in the air. As he eases a small white-and-blue propeller aircraft down the hangar’s […]
Match ID: 27 Score: 2.14 source: www.nasa.gov age: 13 days
qualifiers: 2.14 carbon

NASA, Boeing, Consider New Thin-Wing Aircraft Research Focus
Thu, 24 Apr 2025 17:05:48 +0000
NASA and Boeing are currently evaluating an updated approach to the agency’s Sustainable Flight Demonstrator project that would focus on demonstrating thin-wing technology with broad applications for multiple aircraft configurations. Boeing’s proposed focus centers on a ground-based testbed to demonstrate the potential for long, thin-wing technology. Work on the X-66 flight demonstrator – which currently […]
Match ID: 28 Score: 2.14 source: www.nasa.gov age: 14 days
qualifiers: 2.14 carbon

NASA Tests Ultralight Antennas to Benefit Future National Airspace
Tue, 22 Apr 2025 12:14:02 +0000
NASA engineers are using one of the world’s lightest solid materials to construct an antenna that could be embedded into the skin of an aircraft, creating a more aerodynamic and reliable communication solution for drones and other future air transportation options.  Developed by NASA, this ultra-lightweight aerogel antenna is designed to enable satellite communications where […]
Match ID: 29 Score: 2.14 source: www.nasa.gov age: 16 days
qualifiers: 2.14 carbon

A Fond Farewell: NASA’s C-130 Begins New Mission in California
Fri, 18 Apr 2025 16:40:45 +0000
NASA’s C-130 Hercules, fondly known as the Herc, went wheels up at 9:45 a.m., Friday, April 18, as it departed from its decade-long home at NASA’s Wallops Flight Facility in Virginia, for the final time. The aircraft is embarking on a new adventure to serve and protect in the state of California where it is […]
Match ID: 30 Score: 2.14 source: www.nasa.gov age: 20 days
qualifiers: 2.14 carbon

Going Home: NASA Retires S-3B Viking to POW/MIA Museum
Wed, 16 Apr 2025 12:04:20 +0000
After supporting the center’s research missions for more than a decade, NASA’s S-3B Viking aircraft is moving on from NASA’s Glenn Research Center in Cleveland to begin a new and honorable assignment. The aircraft is heading to the National POW/MIA Memorial and Museum in Jacksonville, Florida, where it will be on display, honoring all Prisoners […]
Match ID: 31 Score: 2.14 source: www.nasa.gov age: 22 days
qualifiers: 2.14 carbon

The Arctic: climate change’s great economic opportunity
Thu, 23 Jan 2025 10:41:08 +0000
An enormous prize is on offer. When might it be grasped?
Match ID: 32 Score: 2.14 source: www.economist.com age: 105 days
qualifiers: 2.14 climate change

ISS Daily Summary Report – 7/23/2024
Tue, 23 Jul 2024 16:00:01 +0000
Boeing CST-100 Crewed Flight Test (CFT): The CFT crew assisted the ISS crew by performing payload activities. They completed the ArgUS 1-1 sub-payloads installation and several Thor-Davis sessions. Payloads: ArgUS 1-1: The ArgUS 1-1 sub-payloads were installed onto the ArgUS Multi Payload Platform and stowed in the NanoRacks Airlock (NRAL). More information about this investigation …
Match ID: 33 Score: 2.14 source: www.nasa.gov age: 289 days
qualifiers: 2.14 carbon

ISS Daily Summary Report – 7/15/2024
Mon, 15 Jul 2024 16:00:09 +0000
Boeing CST-100 Crewed Flight Test (CFT): Today, the CFT crew assisted the ISS crew by performing a USOS food audit and continuing to complete different payload activities. Payloads: Combustion Integrated Rack (CIR): Fuel Oxidizer Management Assembly (FOMA) Calibration was performed. The upper rack doors were opened, the bottle valves were closed, the pressure in the …
Match ID: 34 Score: 2.14 source: www.nasa.gov age: 297 days
qualifiers: 2.14 carbon

Greener Is Getting Going
Wed, 19 Jun 2024 15:00:00 +0000
We’ve reached a tipping point where we’ve got a cleaner alternative for most transport. Now we have to commit.
Match ID: 35 Score: 2.14 source: www.wired.com age: 323 days
qualifiers: 2.14 climate change

A New Way to See Your Climate Anxiety
Mon, 22 Jan 2024 12:00:00 +0000
The climate crisis has become a mental health crisis. But eco-anxiety isn’t necessarily a pathology.
Match ID: 36 Score: 2.14 source: www.wired.com age: 472 days
qualifiers: 2.14 climate change

Global Emissions Could Peak Sooner Than You Think
Wed, 17 Jan 2024 12:00:00 +0000
Global deployment of solar and wind power, plus a surge in EV sales, means emissions from fossil-fuel-derived energy will finally hit the downward slope.
Match ID: 37 Score: 2.14 source: www.wired.com age: 477 days
qualifiers: 2.14 carbon

Ahrefs vs SEMrush: Which SEO Tool Should You Use?
Tue, 01 Mar 2022 12:16:00 +0000

SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?

SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

• Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
• Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.


• All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
• Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
• SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
• Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
• Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs

Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

• Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
• Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
• Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
• Domain Comparison
• Reports with charts and graphs
• JavaScript rendering and a site audit can identify SEO issues.
• A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS

The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

• You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
• Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
• The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH

When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

• A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
• A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
• The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
• Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs

The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH

SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS

The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

• It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
• Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
• When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH

SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

• Show performance metrics by keyword
• Search results are based on both broad and exact keyword matches.
• Show data like search volume, trends, keyword difficulty, and CPC.
• Show the first 100 Google search results for any keyword.
• Identify SERP Features and Questions related to each keyword
• SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS

Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH

SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

• Lite Monthly: $99/month
• Standard Monthly: $179/month
• Annually Lite: $990/year
• Annually Standard: $1790/year

SEMRUSH

• Pro Plan: $119.95/month
• Guru Plan:$229.95/month
• Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

• Like friendly and clean interface
• Searching for simple keyword suggestions

• Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

• Want more marketing and SEO features
• Need competitor analysis tool
• Need to keep your backlinks profile clean
• Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 

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