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Date/Time of Last Update: Sat Apr 13 15:00:46 2024 UTC

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The NRP Post
Sat, 13 Apr 2024 04:31:18 +0000
Dive into the captivating history of the NASA Research Park (NRP) and its industry partners through our comprehensive collection of magazines and articles. Spanning from the summer of 2006 to the present day, the NRP Post Archives offer a journey through time, chronicling the collaborative endeavors, breakthrough discoveries, and technological advancements within NASA's research ecosystem. Discover the evolution of science, technology, and exploration as documented within the pages of our esteemed publication. into the captivating history of the NASA Research Park (NRP) and its industry partners through our comprehensive collection of magazines and articles. Spanning from the summer of 2006 to the present day, the NRP Post Archives offer a journey through time, chronicling the collaborative endeavors, breakthrough discoveries, and technological advancements within NASA's research ecosystem. Discover the evolution of science, technology, and exploration as documented within the pages of our esteemed publication.
Match ID: 0 Score: 40.00 source: www.nasa.gov age: 0 days
qualifiers: 30.00 tuition, 10.00 school

Amid Gaza War, College Campuses Become Free Speech “Testing Ground”
Wed, 10 Apr 2024 10:00:00 +0000

Protests at universities are now being met with a wave of censorship and suppression, targeting students most directly.

The post Amid Gaza War, College Campuses Become Free Speech “Testing Ground” appeared first on The Intercept.

Match ID: 1 Score: 8.57 source: theintercept.com age: 3 days
qualifiers: 8.57 school

Maya Hawke Goes Back to School
Mon, 08 Apr 2024 10:00:00 +0000
The “Stranger Things” actress, and college dropout, explains why she visited her brother at Brown before writing her new studio album, “Chaos Angel.”
Match ID: 2 Score: 5.71 source: www.newyorker.com age: 5 days
qualifiers: 5.71 school

Rio Tinto’s Madagascar Mine Promised Prosperity. It Tainted a Community.
Wed, 03 Apr 2024 09:00:00 +0000

The Anglo-Australian mining company is facing legal claims that it contaminated waterways and lakes with harmful levels of uranium and lead.

The post Rio Tinto’s Madagascar Mine Promised Prosperity. It Tainted a Community. appeared first on The Intercept.

Match ID: 3 Score: 1.43 source: theintercept.com age: 10 days
qualifiers: 1.43 school

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The April 8 Total Solar Eclipse: Through the Eyes of NASA
Fri, 12 Apr 2024 19:04:02 +0000
On April 8, 2024, the Moon’s shadow swept across North America, treating millions to a breathtaking view of a total solar eclipse. As the Moon passed in front of the Sun, it revealed the Sun’s wispy white outer atmosphere — the corona. Pictures of total solar eclipses are beautiful — they capture a moment happening […]
Match ID: 0 Score: 30.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 climate change, 15.00 carbon

Media Get Close-Up of NASA’s Jupiter-Bound Europa Clipper
Thu, 11 Apr 2024 20:21:52 +0000
Excitement is mounting as the largest spacecraft NASA has ever built for a planetary mission gets readied for an October launch. Engineers at NASA’s Jet Propulsion Laboratory in Southern California are running final tests and preparing the agency’s Europa Clipper spacecraft for the next leg of its journey: launching from NASA’s Kennedy Space Center in […]
Match ID: 1 Score: 30.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 climate change, 15.00 carbon

Toronto Wants to Manage Storms and Floods—With a Rain Tax
Sat, 13 Apr 2024 11:00:00 +0000
Outcry reached such a crescendo last week that the city canceled public hearings on the tax, which is intended to help offset the hundreds of millions spent managing stormwater and basement flooding.
Match ID: 2 Score: 15.00 source: www.wired.com age: 0 days
qualifiers: 15.00 climate change

How new tech is making geothermal energy a more versatile power source
Sat, 13 Apr 2024 10:33:15 +0000
Geothermal has moved beyond being confined to areas with volcanic activity.
Match ID: 3 Score: 15.00 source: arstechnica.com age: 0 days
qualifiers: 15.00 carbon

Strasbourg court’s Swiss climate ruling could have global impact, say experts
Sat, 13 Apr 2024 04:00:12 GMT

Decision by European court of human rights around vulnerability of older women to heatwaves marks significant shift

A landmark legal ruling at the European court of human rights could open the floodgates for a slew of new court cases around the world, experts have said.

The Strasbourg-based court said earlier this week that Switzerland’s failure to do enough to cut its national greenhouse gas emissions was a clear violation of the human rights of a group of more than 2,000 older Swiss women. The women argued successfully that their rights to privacy and family life were being breached because they were particularly vulnerable to the health impacts of heatwaves.

Continue reading...
Match ID: 4 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

45 Years Ago: Space Shuttle Enterprise Arrives at NASA’s Kennedy Space Center
Fri, 12 Apr 2024 18:36:00 +0000
Enterprise, the first space shuttle orbiter that NASA built, arrived at NASA’s Kennedy Space Center (KSC) in Florida on April 10, 1979. Although not space worthy, as a pathfinder Enterprise carried out tasks critical to ensuring the success of the space shuttle program. During its four-month stay at KSC, Enterprise validated procedures for the assembly […]
Match ID: 5 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

The Ocean Touches Everything: Celebrate Earth Day with NASA
Fri, 12 Apr 2024 18:10:55 +0000
On Earth Day, Learn How NASA Investigates the Blue in Our Blue Planet This Earth Day, join us in person and online to learn how NASA studies the ocean from space. Explore the complex connections between sea, air, land, and climate through a mix of in-person and virtual activities, talks, and trivia. For nearly five […]
Match ID: 6 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA Invites Media to Mars Sample Return Update
Fri, 12 Apr 2024 17:08:42 +0000
NASA will host a media teleconference at 1 p.m. EDT, Monday, April 15, to discuss the agency’s response to a Mars Sample Return Independent Review Board report from September 2023, including next steps for the program. The teleconference will livestream at: https://www.nasa.gov/nasatv Mars Sample Return has been a major long-term goal of international planetary exploration […]
Match ID: 7 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Tech Today: Folding NASA Experience into an Origami Toolkit
Fri, 12 Apr 2024 13:42:34 +0000
Math for designing lasers becomes artist’s key to creating complex crease patterns
Match ID: 8 Score: 15.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 carbon

Hubble Spots a Galaxy Hidden in a Dark Cloud
Fri, 12 Apr 2024 11:01:18 +0000
The subject of this image taken with the NASA/ESA Hubble Space Telescope is the spiral galaxy IC 4633, located 100 million light-years away from us in the constellation Apus. IC 4633 is a galaxy rich in star-forming activity and also hosts an active galactic nucleus at its core. From our point of view, the galaxy […]
Match ID: 9 Score: 15.00 source: science.nasa.gov age: 1 day
qualifiers: 15.00 carbon

Best of Watches and Wonders 2024
Thu, 11 Apr 2024 16:37:37 +0000
The 2024 Watches and Wonders event featured a timepiece as thick as a 25-cent coin, one accurate for 45 millions years, and another with a carbon-sucking case.
Match ID: 10 Score: 15.00 source: www.wired.com age: 1 day
qualifiers: 15.00 carbon

Election Deniers Aren’t Waiting for November
Thu, 11 Apr 2024 11:30:00 +0000
A toxic mix of disinformation, digital tools, and generative AI is challenging election officials across the country.
Match ID: 11 Score: 15.00 source: www.wired.com age: 2 days
qualifiers: 15.00 toxic

The senior Swiss women who went to court over climate change, and won – podcast
Thu, 11 Apr 2024 04:00:23 GMT

This week, in a landmark case, the European court of human rights ruled that Switzerland’s weak climate policy had violated the rights of a group of older Swiss women to family life. Ian Sample talks to Europe environment correspondent Ajit Niranjan about why the women brought the case and what the ruling could mean for future climate policy.

Read Ajit Niranjan’s article about the court case

Continue reading...
Match ID: 12 Score: 15.00 source: www.theguardian.com age: 2 days
qualifiers: 15.00 climate change

'Forever chemicals' limited in US tap water
Wed, 10 Apr 2024 14:44:57 GMT
Officials finalise a new federal rule for drinking water - designed to protect people from toxic substances.
Match ID: 13 Score: 12.86 source: www.bbc.co.uk age: 3 days
qualifiers: 12.86 toxic

The Honeybees Versus the Murder Hornets
Wed, 10 Apr 2024 06:00:00 +0000
Under threat from murder hornets, climate change, and habitat loss, UK honeybees are getting help from AI-enabled apiculturists tracking everything from foraging patterns to foreign invaders.
Match ID: 14 Score: 12.86 source: www.wired.com age: 3 days
qualifiers: 12.86 climate change

NASA’s DC-8 Completes Final Mission, Set to Retire
Tue, 09 Apr 2024 21:24:53 +0000
After 37 years of successful airborne science missions, NASA’s DC-8 aircraft completed its final mission and returned to the agency’s Armstrong Flight Research Center Building 703 in Palmdale, California, on April 1. The DC-8 and crew were welcomed back with a celebratory water salute by the U.S Air Force Plant 42 Fire Department after completing […]
Match ID: 15 Score: 12.86 source: www.nasa.gov age: 3 days
qualifiers: 12.86 carbon

Europe Rules That Insufficient Climate Change Action Is a Human Rights Violation
Tue, 09 Apr 2024 18:45:12 +0000
In a landmark ruling, the European Court of Human Rights found that Switzerland had not done enough to protect its citizens from climate change—blowing open the door for further cases against governments.
Match ID: 16 Score: 12.86 source: www.wired.com age: 3 days
qualifiers: 12.86 climate change

First ever climate change victory in Europe court
Tue, 09 Apr 2024 16:24:42 GMT
"We are not made to sit in a rocking chair and knit," said one of the older Swiss women who won.
Match ID: 17 Score: 12.86 source: www.bbc.co.uk age: 3 days
qualifiers: 12.86 climate change

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge
Grants designed to improve housing can make homes more energy efficient and save money for low-income families, providing a powerful way to confront climate change, says research by Omar Asensio. What do the findings mean for companies trying to scale innovation?
Match ID: 18 Score: 10.71 source: hbswk.hbs.edu age: 4 days
qualifiers: 10.71 climate change

NASA Langley Team to Study Weather During Eclipse Using Uncrewed Vehicles
Fri, 05 Apr 2024 18:18:40 +0000
A six-person team of researchers from NASA’s Langley Research Center in Hampton, Virginia, will travel to Fort Drum, N.Y., to study changes in the Sun’s radiation as it reaches Earth before, during, and after the total solar eclipse April 8. Weather sensors similar to what is used on daily weather balloons by the National Weather […]
Match ID: 19 Score: 4.29 source: www.nasa.gov age: 7 days
qualifiers: 4.29 carbon

University Teams Selected as Finalists to Envision New Aviation Responses to Natural Disasters
Tue, 26 Mar 2024 18:12:46 +0000
Eight teams participating in the 2024 Gateways to Blue Skies: Advancing Aviation for Natural Disasters Competition have been selected to present their design concepts to a panel of industry experts at the 2024 Blue Skies Forum, May 30 and 31, 2024 at NASA’s Ames Research Center in Mountain View, California.   Sponsored by NASA’s Aeronautics Research […]
Match ID: 20 Score: 4.29 source: www.nasa.gov age: 17 days
qualifiers: 2.14 climate change, 2.14 carbon

ARMD Solicitations
Fri, 05 Apr 2024 08:00:00 +0000
This ARMD solicitations page compiles the opportunities to collaborate with NASA’s aeronautical innovators and/or contribute to their research to enable new and improved air transportation systems. A summary of available opportunities with key dates requiring action are listed first. More information about each opportunity is detailed lower on this page. AAVP FellowshipKey date: April 30, […]
Match ID: 21 Score: 2.14 source: www.nasa.gov age: 8 days
qualifiers: 2.14 carbon

NASA Noise Prediction Tool Supports Users in Air Taxi Industry
Thu, 04 Apr 2024 18:57:10 +0000
Several air taxi companies are using a NASA-developed computer software tool to predict aircraft noise and aerodynamic performance. This tool allows manufacturers working in fields related to NASA’s Advanced Air Mobility mission to see early in the aircraft development process how design elements like propellers or wings would perform. This saves the industry time and […]
Match ID: 22 Score: 2.14 source: www.nasa.gov age: 8 days
qualifiers: 2.14 carbon

Rio Tinto’s Madagascar Mine Promised Prosperity. It Tainted a Community.
Wed, 03 Apr 2024 09:00:00 +0000

The Anglo-Australian mining company is facing legal claims that it contaminated waterways and lakes with harmful levels of uranium and lead.

The post Rio Tinto’s Madagascar Mine Promised Prosperity. It Tainted a Community. appeared first on The Intercept.

Match ID: 23 Score: 2.14 source: theintercept.com age: 10 days
qualifiers: 2.14 toxic

ISS Daily Summary Report – 4/01/2024
Mon, 01 Apr 2024 16:00:07 +0000
Payloads: Four Bed Carbon Dioxide (4BCO2) Scrubber: The crew collected Carbon Dioxide (CO2) effluent samples from the 4BCO2 system. These samples will be returned to the ground for analysis. 4BCO2 demonstrates a technology for removing CO2 from the atmosphere on a spacecraft. The technology is based on the current system in use on the ISS …
Match ID: 24 Score: 2.14 source: blogs.nasa.gov age: 11 days
qualifiers: 2.14 carbon

NASA, Health and Human Services Highlight Cancer Moonshot Progress
Thu, 21 Mar 2024 16:29:03 +0000
During an event at NASA Headquarters in Washington Thursday, NASA Administrator Bill Nelson and U.S. Department of Health and Human Services (HHS) Secretary Xavier Becerra united to note progress their respective agencies are making in space and on Earth toward President Biden and First Lady Jill Biden’s Cancer Moonshot initiative. “We go to space not […]
Match ID: 25 Score: 2.14 source: www.nasa.gov age: 22 days
qualifiers: 2.14 carbon

How NIMBYs increase carbon emissions
Thu, 14 Mar 2024 10:59:08 +0000
Opposition to new buildings has unfortunate consequences
Match ID: 26 Score: 2.14 source: www.economist.com age: 30 days
qualifiers: 2.14 carbon

NASA Armstrong Updates 1960s Concept to Study Giant Planets
Wed, 13 Mar 2024 18:21:18 +0000
NASA researchers are looking at the possibility of using a wingless, unpowered aircraft design from the 1960s to gather atmospheric data on other planets – doing the same work as small satellites but potentially better and more economically. John Bodylski, a principal investigator at NASA’s Armstrong Flight Research Center in Edwards, California, hypothesized a lifting […]
Match ID: 27 Score: 2.14 source: www.nasa.gov age: 30 days
qualifiers: 2.14 carbon

New Look at NASA, Boeing Sustainable Experimental Airliner
Thu, 07 Mar 2024 15:00:00 +0000
As NASA and Boeing enter the early stages of producing the X-66, the first X-plane specifically focused on helping the United States achieve net-zero aviation emissions by 2050, the team is already picturing what the aircraft will look like soaring above the clouds.  A new rendering of the X-66 from Boeing demonstrates the aircraft’s signature […]
Match ID: 28 Score: 2.14 source: www.nasa.gov age: 37 days
qualifiers: 2.14 carbon

Hottest February marks ninth new monthly record
Thu, 07 Mar 2024 03:06:49 GMT
It's the ninth month of global temperature records in a row, driven by climate change and El Niño.
Match ID: 29 Score: 2.14 source: www.bbc.co.uk age: 37 days
qualifiers: 2.14 climate change

NASA Grants to Engage Students in Quiet Supersonic Community Overflight
Tue, 27 Feb 2024 17:32:12 +0000
NASA has issued new grants to five universities to help develop education plans for the community overflight phase of the agency’s Quesst mission, which aims to demonstrate the possibility of supersonic flight without the typical loud sonic booms. The new grants, from NASA’s Office of STEM Engagement, will provide each university team with $40,000 to […]
Match ID: 30 Score: 2.14 source: www.nasa.gov age: 45 days
qualifiers: 2.14 carbon

2024 Dream with Us Design Challenge
Tue, 27 Feb 2024 12:41:22 +0000
February 28–April 30, 2024 Challenge Theme Responding to Natural Disasters with New Aviation A natural disaster is a type of severe weather with the potential to pose significant threat to human health and safety. Natural disasters, especially wildfires, affect everyone around the world. Some are affected directly and others indirectly. NASA’s Advanced Capabilities for Emergency […]
Match ID: 31 Score: 2.14 source: www.nasa.gov age: 46 days
qualifiers: 2.14 carbon

'Ice bumps' reveal history of Antarctic melting
Tue, 27 Feb 2024 00:25:33 GMT
Satellites reveal a 50-year record of climate change by tracing the lumpiness in ice surfaces.
Match ID: 32 Score: 2.14 source: www.bbc.co.uk age: 46 days
qualifiers: 2.14 climate change

Why firms are racing to produce green ammonia
Tue, 27 Feb 2024 00:04:21 GMT
Ammonia is essential for fertiliser production but producing it is carbon intensive.
Match ID: 33 Score: 2.14 source: www.bbc.co.uk age: 46 days
qualifiers: 2.14 carbon

A New Way to See Your Climate Anxiety
Mon, 22 Jan 2024 12:00:00 +0000
The climate crisis has become a mental health crisis. But eco-anxiety isn’t necessarily a pathology.
Match ID: 34 Score: 2.14 source: www.wired.com age: 82 days
qualifiers: 2.14 climate change

Global Emissions Could Peak Sooner Than You Think
Wed, 17 Jan 2024 12:00:00 +0000
Global deployment of solar and wind power, plus a surge in EV sales, means emissions from fossil-fuel-derived energy will finally hit the downward slope.
Match ID: 35 Score: 2.14 source: www.wired.com age: 87 days
qualifiers: 2.14 carbon

Ahrefs vs SEMrush: Which SEO Tool Should You Use?
Tue, 01 Mar 2022 12:16:00 +0000
semrush vs ahrefs

SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?


SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension


  • Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
  • Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.

  • All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
  • Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
  • SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
  • Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.



Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.


  • Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
  • Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
  • Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
  • Domain Comparison
  • Reports with charts and graphs
  • JavaScript rendering and a site audit can identify SEO issues.
  • A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.


ahrefs interface

The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

  • You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
  • Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
  • The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.


semrush domain overview

When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

  • A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
  • A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
  • The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
  • Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.


Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.


ahrefs rank tracking

The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.


semrush position tracking

SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.


Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.


The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

  • It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
  • Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
  • When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.


SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

  • Show performance metrics by keyword
  • Search results are based on both broad and exact keyword matches.
  • Show data like search volume, trends, keyword difficulty, and CPC.
  • Show the first 100 Google search results for any keyword.
  • Identify SERP Features and Questions related to each keyword
  • SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.


Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.


Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.


SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.


SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.



  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year


  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

  • Like friendly and clean interface
  • Searching for simple keyword suggestions

  • Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more


Consider SEMrush if you:

  • Want more marketing and SEO features
  • Need competitor analysis tool
  • Need to keep your backlinks profile clean
  • Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.



Match ID: 36 Score: 2.14 source: techncruncher.blogspot.com age: 774 days
qualifiers: 2.14 toxic

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