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Date/Time of Last Update: Fri Apr 25 03:00:42 2025 UTC

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The Apple Watch Just Turned 10. Here’s How Far It’s Come
Thu, 24 Apr 2025 14:02:22 +0000
When the Apple Watch launched, it was unclear if smartwatches would pan out. Ten years later, Apple has a $100 billion hit that reshaped the watch industry and ushered in a new age of fitness tracking.
Match ID: 0 Score: 35.00 source: www.wired.com age: 0 days
qualifiers: 35.00 fitness

‘One father threatened to stab the referee’: why does kids’ football bring out the worst in parents?
Thu, 24 Apr 2025 04:00:56 GMT

When they’re not shouting at their own children, many of Britain’s soccer dads like nothing more than swearing at the officials, or even trading blows on the touchline. Isn’t this supposed to be fun?

A chilly Saturday morning on the Astroturf pitches at Coram’s Fields in central London and several youth football matches are under way. I’m watching an under-11s game. The sound is the thud of boot on ball, the shrill interruption of the referee’s whistle, and a whole lot of shouting. From the players (“Mine!”, “Here!”, “Pass!”, “Ref!”, etc). From the two coaches (“Press!”, “Stay wide!”, “Push up!”, “Ref!”, etc). And from the touchline dads. There is one mum here today, but she’s less vocal.

To varying degrees, the dads are part fan, part coach, part personal trainer to their progeny. There is one dad (there’s always one) who’s taking it a bit further, who’s a bit shoutier than the others. “Get rid of it!” he screams at the defence, meaning hoof it upfield, which is the opposite of the coach’s instructions to play it out from the back. “Ref! Seriously?” he shouts at the referee (who’s only about 17 himself).

Continue reading...
Match ID: 1 Score: 35.00 source: www.theguardian.com age: 0 days
qualifiers: 35.00 fitness

Muscle Memory Isn’t What You Think It Is
Wed, 23 Apr 2025 11:00:00 +0000
In her new book, On Muscle, Bonnie Tsui investigates the other stuff our thews remember—like how to grow when you exercise.
Match ID: 2 Score: 35.00 source: www.wired.com age: 1 day
qualifiers: 35.00 fitness

The wholegrain revolution! How Denmark changed the diet – and health – of their entire nation
Wed, 23 Apr 2025 09:00:14 GMT

Is it possible to make a country healthier one slice of rye bread at a time? If the rocketing wholegrain consumption of the Danes is anything to go by, absolutely

Lunchtime in Copenhagen, Denmark. The place is packed and staff are talking customers through the menu. Would we like the slow-roasted pork with pearl barley and mushrooms? How about the rye pancakes with salmon, cream cheese and avocado? I decide on the beetroot tartare with horseradish and rye toasts, and a spelt side salad.

This isn’t a fancy new Nordic restaurant – it’s a work canteen. These chefs feed 900 workers from DSB (Danish State Railways) every weekday. As well as looking and tasting great, each dish served here contains fuldkorn (wholegrains), from breakfast smoothies with oats to afternoon treats such as today’s wholemeal scones. There’s a good reason for this: DSB recently signed up to a national programme that aims to get more wholegrains into employees.

Continue reading...
Match ID: 3 Score: 20.00 source: www.theguardian.com age: 1 day
qualifiers: 20.00 dieting

New Android spyware is targeting Russian military personnel on the front lines
Thu, 24 Apr 2025 20:02:40 +0000
Trojanized mapping app steals users' locations, contacts, and more.
Match ID: 4 Score: 15.00 source: arstechnica.com age: 0 days
qualifiers: 15.00 athlete

Eilish McColgan calls for passport ID to combat ‘faceless’ social media bullies
Thu, 24 Apr 2025 18:01:11 GMT

• ‘Having a verified account would make a big difference’
• Athlete makes London Marathon debut on Sunday

Eilish McColgan has revealed that she has even been body-shamed by school teachers, as she called for social media companies to use formal identification to prevent the abuse she faces every day.

But McColgan, who will make her London Marathon debut on Sunday, has vowed to defy the bullies by staying on social media even though she was accused of “looking like a skeleton” and having anorexia when her mum, Liz, reposted a video of her training last month.

Continue reading...
Match ID: 5 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 athlete

Top 10 Best PLR(Private Label Rights) Websites | Which One You Should Join in 2022?
Sat, 26 Feb 2022 13:36:00 +0000

Match ID: 6 Score: 5.00 source: techncruncher.blogspot.com age: 1153 days
qualifiers: 5.00 fitness

Filter efficiency 99.307 (7 matches/1010 results)


********** CLIMATE **********
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NASA Tracks Snowmelt to Improve Water Management
Thu, 24 Apr 2025 21:36:07 +0000
As part of a science mission tracking one of Earth’s most precious resources – water – NASA’s C-20A aircraft conducted a series of seven research flights in March that can help researchers track the process and timeline as snow melts and transforms into a freshwater resource. The agency’s Uninhabited Aerial Vehicle Synthetic Aperture Radar (UAVSAR) […]
Match ID: 0 Score: 30.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 climate change, 15.00 carbon

NASA Tests Key Spacesuit Parts Inside This Icy Chamber
Thu, 24 Apr 2025 16:28:47 +0000
A JPL facility built to support potential robotic spacecraft missions to frozen ocean worlds helps engineers develop safety tests for next-generation spacesuits. When NASA astronauts return to the Moon under the Artemis campaign and eventually venture farther into the solar system, they will encounter conditions harsher than any humans have experienced before. Ensuring next-generation spacesuits […]
Match ID: 1 Score: 30.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 climate change, 15.00 carbon

NASA Orbiter Spots Curiosity Rover Making Tracks to Next Science Stop
Thu, 24 Apr 2025 15:58:48 +0000
The image marks what may be the first time one of the agency’s Mars orbiters has captured the rover driving. NASA’s Curiosity Mars rover has never been camera shy, having been seen in selfies and images taken from space. But on Feb. 28 — the 4,466th Martian day, or sol, of the mission — Curiosity […]
Match ID: 2 Score: 30.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 climate change, 15.00 carbon

Can the legal system catch up with climate science?
Wed, 23 Apr 2025 21:00:33 +0000
New estimate: Fossil fuel companies have caused trillions of dollars in damages.
Match ID: 3 Score: 30.00 source: arstechnica.com age: 1 day
qualifiers: 15.00 climate change, 15.00 carbon

A 2,000-year-old battle ended in fire, and a tree species never recovered
Thu, 24 Apr 2025 21:55:22 +0000
An ancient Chinese army set fire to an enemy capital, but things got out of hand.
Match ID: 4 Score: 15.00 source: arstechnica.com age: 0 days
qualifiers: 15.00 carbon

NASA Marshall Fires Up Hybrid Rocket Motor to Prep for Moon Landings
Thu, 24 Apr 2025 21:20:19 +0000
NASA’s Artemis campaign will use human landing systems, provided by SpaceX and Blue Origin, to safely transport crew to and from the surface of the Moon, in preparation for future crewed missions to Mars. As the landers touch down and lift off from the Moon, rocket exhaust plumes will affect the top layer of lunar […]
Match ID: 5 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Britain will accelerate push to net zero, Starmer tells energy summit
Thu, 24 Apr 2025 18:22:30 GMT

Speech made clear prime minister sees renewable energy as core to UK’s future prosperity and national security

Britain will go “all out” for a low-carbon future and accelerate the push to net zero instead of slowing down as some have demanded, the prime minister said on Thursday.

In his strongest declaration yet of support for the net zero agenda, Sir Keir Starmer told a conference in London of more than 60 countries that tackling the climate crisis and bolstering energy security were “in the DNA of my government”.

Continue reading...
Match ID: 6 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

NASA, Boeing, Consider New Thin-Wing Aircraft Research Focus
Thu, 24 Apr 2025 17:05:48 +0000
NASA and Boeing are currently evaluating an updated approach to the agency’s Sustainable Flight Demonstrator project that would focus on demonstrating thin-wing technology with broad applications for multiple aircraft configurations. Boeing’s proposed focus centers on a ground-based testbed to demonstrate the potential for long, thin-wing technology. Work on the X-66 flight demonstrator – which currently […]
Match ID: 7 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA’s Roman Mission Shares Detailed Plans to Scour Skies
Thu, 24 Apr 2025 16:01:00 +0000
NASA’s Nancy Grace Roman Space Telescope team shared Thursday the designs for the three core surveys the mission will conduct after launch. These observation programs are designed to investigate some of the most profound mysteries in astrophysics while enabling expansive cosmic exploration that will revolutionize our understanding of the universe. “Roman’s setting out to do […]
Match ID: 8 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

2025 EGU Hyperwall Schedule
Thu, 24 Apr 2025 15:10:39 +0000
EGU General Assembly, April 27 – May 2, 2025 Join NASA in the Exhibit Hall (Booth #204) for Hyperwall Storytelling by NASA experts. Full Hyperwall Agenda below. MONDAY, APRIL 28 TUESDAY, APRIL 29 WEDNESDAY, APRIL 30 THURSDAY, MAY 1
Match ID: 9 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

‘I hum the Chariots of Fire theme all day, every day’: Nigel Havers on beach-running, playing Michael Caine’s son and hating his name
Thu, 24 Apr 2025 12:39:06 GMT

The quintessential English actor answers your questions about being posh, appearing on I’m a Celebrity, and asking parked motorists to turn off their engines

I’m obsessed with the BBC Radio 4 programme, Nigel Havers’ Ravers, where you recount your experiences during the ecstasy-fuelled 90s summers of love. I’ve never been sure if it was a) genuine, b) a brilliant and strange parody, or c) a fever dream of my own imagination. What’s the truth, Nigel? UncleMonty
I just don’t remember it, so I’m Googling it … “Dermot O’Leary, Nigel Havers Ravers, the definitive guide to the 90s underground rave scene from a man who lived through it.” Raves are where people go mad, take a load of drugs and dance all night, right? I don’t think I’ve been to a rave in my life. I must have been bullshitting.

I had you in my cab once in Sydney, where you were expounding to your fellow passengers that you could identify the drama school of any young performer on stage. That was 35 years ago, mate. Still the case, you reckon? moodmeister
I don’t know what I meant by that, so I’m afraid that’s also bollocks.

Do you still ask parked motorists to switch off their engines? gregc1381
All the time. I tap on the window and say: “Do you mind turning your engine off?” The majority go: “Oh, sorry, quite right,” but a few do say: “Fuck off, what are you talking about?” I carry a little card that explains that an idling exhaust expels 150 balloons full of toxic air per minute. If nobody idled in Greater London tomorrow, it would cut pollution by a third. I know this because I was a Stop Idling ambassador for Westminster Council. I’m a fierce anti-idler.

Do you have a portrait in your attic that is mysteriously ageing? You look exactly the same as you did 40 years ago. Megatron66
Yes, but don’t tell anyone.

Continue reading...
Match ID: 10 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 toxic

This Artificial Wetland Is Reusing Wastewater to Revive a Lost Ecosystem
Wed, 23 Apr 2025 09:00:00 +0000
Las Arenitas is an artificial oasis that recycles used water from the border city of Mexicali to regenerate ecosystems in the Colorado River delta.
Match ID: 11 Score: 15.00 source: www.wired.com age: 1 day
qualifiers: 15.00 climate change

4chan Is Dead. Its Toxic Legacy Is Everywhere
Tue, 22 Apr 2025 14:40:20 +0000
It’s likely that there will never be a site like 4chan again. But everything now—from X and YouTube to global politics—seems to carry its toxic legacy.
Match ID: 12 Score: 15.00 source: www.wired.com age: 2 days
qualifiers: 15.00 toxic

NASA Tests Ultralight Antennas to Benefit Future National Airspace
Tue, 22 Apr 2025 12:14:02 +0000
NASA engineers are using one of the world’s lightest solid materials to construct an antenna that could be embedded into the skin of an aircraft, creating a more aerodynamic and reliable communication solution for drones and other future air transportation options.  Developed by NASA, this ultra-lightweight aerogel antenna is designed to enable satellite communications where […]
Match ID: 13 Score: 15.00 source: www.nasa.gov age: 2 days
qualifiers: 15.00 carbon

Anchor Bolts

Match ID: 14 Score: 15.00 source: xkcd.com
qualifiers: 15.00 carbon

NASA Calibrates Second Shock-Sensing Probe for X-59 Testing
Fri, 18 Apr 2025 16:30:00 +0000
When you’re testing a cutting-edge NASA aircraft, you need specialized tools to conduct tests and capture data –but if those tools need maintenance, you need to wait until they’re fixed. Unless you have a backup. That’s why NASA recently calibrated a new shock-sensing probe to capture shock wave data when the agency’s X-59 quiet supersonic […]
Match ID: 15 Score: 12.86 source: www.nasa.gov age: 6 days
qualifiers: 6.43 climate change, 6.43 carbon

Project to suck carbon out of sea begins in UK
Fri, 18 Apr 2025 00:20:52 GMT
A pilot project will test whether it is a useful way of fighting climate change.
Match ID: 16 Score: 8.57 source: www.bbc.com age: 7 days
qualifiers: 4.29 climate change, 4.29 carbon

NASA Studies Wind Effects and Aircraft Tracking with Joby Aircraft
Thu, 17 Apr 2025 21:00:00 +0000
NASA engineers began using a network of ground sensors in March to collect data from an experimental air taxi to evaluate how to safely integrate such vehicles into airspace above cities – in all kinds of weather. Researchers will use the campaign to help improve tools to assist with collision avoidance and landing operations and […]
Match ID: 17 Score: 8.57 source: www.nasa.gov age: 7 days
qualifiers: 4.29 climate change, 4.29 carbon

NASA Supports Next Generation of Innovators
Thu, 17 Apr 2025 15:07:44 +0000
When young minds come together to test their knowledge and creativity in technology and innovation, the results are truly inspiring. In its sixth year, Aerospace Valley Regional FIRST Robotics Competition at East High School in Lancaster, California, proved to be another success. During three action-packed days, hundreds of students from around the world showcased their […]
Match ID: 18 Score: 8.57 source: www.nasa.gov age: 7 days
qualifiers: 4.29 climate change, 4.29 carbon

A Fond Farewell: NASA’s C-130 Begins New Mission in California
Fri, 18 Apr 2025 16:40:45 +0000
NASA’s C-130 Hercules, fondly known as the Herc, went wheels up at 9:45 a.m., Friday, April 18, as it departed from its decade-long home at NASA’s Wallops Flight Facility in Virginia, for the final time. The aircraft is embarking on a new adventure to serve and protect in the state of California where it is […]
Match ID: 19 Score: 6.43 source: www.nasa.gov age: 6 days
qualifiers: 6.43 carbon

Facing Life in Prison Based on Shoddy Evidence, a Florida Mother Makes a Deal
Fri, 18 Apr 2025 14:28:43 +0000

Michelle Taylor was accused of setting a fire that killed her son for insurance money — even though the arson evidence didn’t hold up.

The post Facing Life in Prison Based on Shoddy Evidence, a Florida Mother Makes a Deal  appeared first on The Intercept.

Match ID: 20 Score: 6.43 source: theintercept.com age: 6 days
qualifiers: 6.43 carbon

Australia opposition leader clarifies he believes in climate change after debate
Thu, 17 Apr 2025 06:52:00 GMT
Peter Dutton is facing outrage after comments he made on climate change during an election debate.
Match ID: 21 Score: 4.29 source: www.bbc.com age: 7 days
qualifiers: 4.29 climate change

Testing in the Clouds: NASA Flies to Improve Satellite Data
Wed, 16 Apr 2025 22:21:41 +0000
In February, NASA’s ER-2 science aircraft flew instruments designed to improve satellite data products and Earth science observations. From data collection to processing, satellite systems continue to advance, and NASA is exploring how instruments analyzing clouds can improve data measurement methods. Researchers participating in the Goddard Space Flight Center Lidar Observation and Validation Experiment (GLOVE) […]
Match ID: 22 Score: 4.29 source: www.nasa.gov age: 8 days
qualifiers: 2.14 climate change, 2.14 carbon

NASA Supports Wildland Fire Technology Demonstration
Thu, 03 Apr 2025 20:52:42 +0000
Editor’s Note: This article was updated April 16, 2025, to reflect the March 26 start date of NASA’s Alta X flights and provide additional details about the data collected. Advancements in NASA’s airborne technology have made it possible to gather localized wind data and assess its impacts on smoke and fire behavior. This information could […]
Match ID: 23 Score: 4.29 source: www.nasa.gov age: 21 days
qualifiers: 2.14 climate change, 2.14 carbon

NASA Makes Progress on Advanced Drone Safety Management System
Wed, 02 Apr 2025 21:49:14 +0000
From agriculture and law enforcement to entertainment and disaster response, industries are increasingly turning to drones for help, but the growing volume of these aircraft will require trusted safety management systems to maintain safe operations. NASA is testing a new software system to create an improved warning system – one that can predict hazards to drones before […]
Match ID: 24 Score: 4.29 source: www.nasa.gov age: 22 days
qualifiers: 2.14 climate change, 2.14 carbon

Going Home: NASA Retires S-3B Viking to POW/MIA Museum
Wed, 16 Apr 2025 12:04:20 +0000
After supporting the center’s research missions for more than a decade, NASA’s S-3B Viking aircraft is moving on from NASA’s Glenn Research Center in Cleveland to begin a new and honorable assignment. The aircraft is heading to the National POW/MIA Memorial and Museum in Jacksonville, Florida, where it will be on display, honoring all Prisoners […]
Match ID: 25 Score: 2.14 source: www.nasa.gov age: 8 days
qualifiers: 2.14 carbon

Nobel Winner Joseph Stiglitz Denounces Columbia’s Apparent Capitulation to Trump
Tue, 15 Apr 2025 19:36:13 +0000

Stiglitz, perhaps the most renowned Columbia professor, gave an exclusive interview to The Intercept on academic freedom, deportations of students, and more.

The post Nobel Winner Joseph Stiglitz Denounces Columbia’s Apparent Capitulation to Trump appeared first on The Intercept.

Match ID: 26 Score: 2.14 source: theintercept.com age: 9 days
qualifiers: 2.14 climate change

How countries cheat their carbon targets – video
Thu, 27 Mar 2025 11:54:28 GMT

Net zero is a target that countries should be striving for to stop the climate crisis. But beyond the buzzword, it is a complex scientific concept – and if we get it wrong, the planet will keep heating.

Biodiversity and environment reporter Patrick Greenfield explains how a loophole in the 2015 Paris climate agreement allows countries to cheat their net zero targets through creative accounting, and how scientists want us to fix it

Continue reading...
Match ID: 27 Score: 2.14 source: www.theguardian.com age: 28 days
qualifiers: 2.14 carbon

The Arctic: climate change’s great economic opportunity
Thu, 23 Jan 2025 10:41:08 +0000
An enormous prize is on offer. When might it be grasped?
Match ID: 28 Score: 2.14 source: www.economist.com age: 91 days
qualifiers: 2.14 climate change

ISS Daily Summary Report – 7/23/2024
Tue, 23 Jul 2024 16:00:01 +0000
Boeing CST-100 Crewed Flight Test (CFT): The CFT crew assisted the ISS crew by performing payload activities. They completed the ArgUS 1-1 sub-payloads installation and several Thor-Davis sessions. Payloads: ArgUS 1-1: The ArgUS 1-1 sub-payloads were installed onto the ArgUS Multi Payload Platform and stowed in the NanoRacks Airlock (NRAL). More information about this investigation …
Match ID: 29 Score: 2.14 source: www.nasa.gov age: 275 days
qualifiers: 2.14 carbon

ISS Daily Summary Report – 7/15/2024
Mon, 15 Jul 2024 16:00:09 +0000
Boeing CST-100 Crewed Flight Test (CFT): Today, the CFT crew assisted the ISS crew by performing a USOS food audit and continuing to complete different payload activities. Payloads: Combustion Integrated Rack (CIR): Fuel Oxidizer Management Assembly (FOMA) Calibration was performed. The upper rack doors were opened, the bottle valves were closed, the pressure in the …
Match ID: 30 Score: 2.14 source: www.nasa.gov age: 283 days
qualifiers: 2.14 carbon

Greener Is Getting Going
Wed, 19 Jun 2024 15:00:00 +0000
We’ve reached a tipping point where we’ve got a cleaner alternative for most transport. Now we have to commit.
Match ID: 31 Score: 2.14 source: www.wired.com age: 309 days
qualifiers: 2.14 climate change

A New Way to See Your Climate Anxiety
Mon, 22 Jan 2024 12:00:00 +0000
The climate crisis has become a mental health crisis. But eco-anxiety isn’t necessarily a pathology.
Match ID: 32 Score: 2.14 source: www.wired.com age: 458 days
qualifiers: 2.14 climate change

Global Emissions Could Peak Sooner Than You Think
Wed, 17 Jan 2024 12:00:00 +0000
Global deployment of solar and wind power, plus a surge in EV sales, means emissions from fossil-fuel-derived energy will finally hit the downward slope.
Match ID: 33 Score: 2.14 source: www.wired.com age: 463 days
qualifiers: 2.14 carbon

Ahrefs vs SEMrush: Which SEO Tool Should You Use?
Tue, 01 Mar 2022 12:16:00 +0000

SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?

SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

• Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
• Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.


• All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
• Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
• SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
• Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
• Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs

Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

• Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
• Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
• Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
• Domain Comparison
• Reports with charts and graphs
• JavaScript rendering and a site audit can identify SEO issues.
• A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS

The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

• You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
• Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
• The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH

When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

• A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
• A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
• The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
• Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs

The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH

SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS

The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

• It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
• Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
• When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH

SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

• Show performance metrics by keyword
• Search results are based on both broad and exact keyword matches.
• Show data like search volume, trends, keyword difficulty, and CPC.
• Show the first 100 Google search results for any keyword.
• Identify SERP Features and Questions related to each keyword
• SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS

Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH

SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

• Lite Monthly: $99/month
• Standard Monthly: $179/month
• Annually Lite: $990/year
• Annually Standard: $1790/year

SEMRUSH

• Pro Plan: $119.95/month
• Guru Plan:$229.95/month
• Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

• Like friendly and clean interface
• Searching for simple keyword suggestions

• Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

• Want more marketing and SEO features
• Need competitor analysis tool
• Need to keep your backlinks profile clean
• Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 

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