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Leonard Leo Built the Conservative Court. Now He’s Funneling Dark Money Into Law Schools.
Wed, 29 May 2024 10:00:00 +0000
The megadonor’s plan for a $25 million research center at Cornell fell apart. So he took his money to Texas A&M.
The post Leonard Leo Built the Conservative Court. Now He’s Funneling Dark Money Into Law Schools. appeared first on The Intercept.
Researchers tested for bias in Facebook’s algorithm by purchasing ads promoting for-profit colleges and studying who saw them.
The post One Facebook Ad Promotes a For-Profit College; Another a State School. Which Ad Do Black Users See? appeared first on The Intercept.
The narrative that took hold ignored inland campuses, like in the Rust Belt and into Appalachia, where students formed their own encampments.
The post Not Just Coastal Elites: Here’s How Three Rust Belt Colleges Protested Israel’s War in Gaza appeared first on The Intercept.
“It’s hard to see this wildly disproportionate response as anything other than an attempt to chill speech on this issue.”
The post Columbia Coincidentally Rewrites Disciplinary Rules Just in Time to Screw Over Student Protesters appeared first on The Intercept.
Is this what the “pro-life” movement wanted?
The post Sterilization, Murders, Suicides: Bans Haven’t Slowed Abortions, and They’re Costing Lives appeared first on The Intercept.
Scrambled tofu? Don’t knock it until you’ve tried it. Just follow a few simple steps for the best texture and flavour
If you’re one of the many non-vegans currently screwing up your nose in disgust at the idea of scrambling tofu, I confess that no one was more sceptical than me … until I actually tried making some. After all, though it’s not so difficult to substitute plant-based ingredients in more complex recipes such as meringues or custards, scrambled eggs offer no place to hide. But, actually, eggs, like tofu, are more about texture than flavour, so get that right, and you’ll be surprised how well this plant-based version works.
Continue reading...Hunger report highlights harm to growth, brain development and survival prospects, with millions eating only two food groups a day
One young child in four globally has a diet so restricted it is likely to harm their growth, brain development and chances of survival, according to a new report.
Many of the children live in areas that have been designated by the UN as “hunger hotspots” – including Palestine, Haiti and Mali – where access to food is expected to deteriorate over the coming months.
Continue reading...Ruling by European court of justice ends 17-year legal tussle between Irish chain and global rival
The small Irish takeaway chain Supermac’s has won a David v Goliath court battle with McDonald’s over the use of the Big Mac trademark, paving the way for it to open outlets across Europe.
The ruling also means the US-founded fast food multinational has lost the right to use the name “Big Mac” in the EU in relation to chicken burgers.
Continue reading...Extreme hunger taking huge toll, say food security reports, regardless of delays to possible declaration of famine
Months of extreme hunger have already killed many Palestinians in Gaza and caused permanent damage to children through malnutrition, two new food security reports have found, even before famine is officially declared.
The US-based famine early warning system network (Fews Net) said it was “possible, if not likely” that famine began in northern Gaza in April. Two UN organisations said more than 1 million people were “expected to face death and starvation” by mid-July.
Continue reading...Education about the risks of being overweight means nothing if people have no access to healthy food or places to exercise
Type 2 diabetes used to be a condition linked to ageing and getting older. It’s the most common metabolic chronic condition in elderly people in the UK, and the likelihood of developing diabetes increases dramatically after the age of 45. People of south Asian heritage have a higher prevalence of type 2 diabetes, and I’ve grown up watching my grandparents and elderly relatives develop it, one after another. India is often referred to as the “diabetes capital of the world”, accounting for 17% of the total number of diabetes patients worldwide.
But in Britain, recent data has shown a major change in the profile of who is getting diabetes: it’s now young people. The number of under-40s being diagnosed with type 2 diabetes has risen 39% in the past six years. This was especially the case for people from deprived areas and those from black and south Asian backgrounds. In 2022, Diabetes UK highlighted that the number of children receiving treatment for type 2 diabetes in England and Wales had increased by over 50% over the previous five years.
Prof Devi Sridhar is chair of global public health at the University of Edinburgh
Continue reading...Most scientists say no, but some want ultra-processed foods, with sky-high sugar amounts, to count as addictive substances
Psychologist Ashley Gearhardt remembers one type 2 diabetes patient who acknowledged that eating pillowy Krispy Kreme doughnuts is devastatingly bad for her. Knowing that the donuts could worsen her disease didn’t stop her from driving out of her way to secure a box of the sweets.
“Clearly, compulsivity is happening,” said Gearhardt, a University of Michigan professor and one of the creators of the Yale Food Addiction Scale, a self-reporting tool that helps people find out whether they are at risk for food addiction. In her view, that inability to control an urge helps make the case that sugar is addictive.
Continue reading...Andrew Bailey’s office has a losing record of fighting against exonerations recommended by local prosecutors — but it’s not giving up.
The post Missouri’s Attorney General Is Waging War to Keep the Wrongly Convicted Locked Up appeared first on The Intercept.
A selection of winning images from this year’s Pink Lady food photographer of the year awards. The overall winner was the Chinese photographer Zhonghua Yang for an image of a woman making new year dim sum. The judging panel was chaired by the food photographer David Loftus and included Fiona Shields, the Guardian’s head of photography
Taiwan is the target of more disinformation from abroad than any other democracy, according to University of Gothenburg study
Charles Yeh’s battle with disinformation in Taiwan began with a bowl of beef noodles. Nine years ago, the Taiwanese engineer was at a restaurant with his family when his mother-in-law started picking the green onions out of her food. Asked what she was doing, she explained that onions can harm your liver. She knew this, she said, because she had received text messages telling her so.
Yeh was puzzled by this. His family had always happily eaten green onions. So he decided to set the record straight.
He put the truth in a blog post and circulated it among family and friends through the messaging app Line. They shared it more broadly, and soon he received requests from strangers asking to be connected to his personal Line account.
Small and medium-sized firms badly hit as huge drop in apparel sales helps fuel 18% slide in all-non food exports
UK exports of clothing and footwear to the EU have dived since Brexit, according to a new study that shows the extent to which complex regulations and red tape at the border have deterred firms from sending goods across the Channel.
Exports of clothing and footwear sold to EU countries have fallen from £7.4bn in 2019 to £2.7bn in 2023, helping fuel an 18% slump in sales of all non-food goods exports to countries covered by the EU single market, according to the consultancy Retail Economics and online marketplace Tradebyte.
Continue reading...Technology was once simply a tool—and a small one at that—used to amplify human intent and capacity. That was the story of the industrial revolution: we could control nature and build large, complex human societies, and the more we employed and mastered technology, the better things got. We don’t live in that world anymore. Not only has technology become entangled with the structure of society, but we also can no longer see the world around us without it. The separation is gone, and the control we thought we once had has revealed itself as a mirage. We’re in a transitional period of history right now...
You might be able to stand the heat, but does your spice knowledge live up to your tolerance level? Answer these questions to find out …
Find out more about Encona’s hot sauces at enconasauces.co.uk
Continue reading...A weekly email from Yotam Ottolenghi, Meera Sodha, Felicity Cloake and Rachel Roddy, featuring the latest recipes and seasonal eating ideas
Each week we’ll send you an exclusive newsletter from our star food writers. We’ll also send you the latest recipes from Yotam Ottolenghi, Nigel Slater, Meera Sodha and all our star cooks, stand-out food features and seasonal eating inspiration, plus restaurant reviews from Grace Dent and Jay Rayner.
Sign up below to start receiving the best of our culinary journalism in one mouth-watering weekly email.
Continue reading...Michelle Roach bought a used ice-cream van in order to bring cheap, affordable food to Liverpool's struggling communities. She wanted a vehicle with freezers built in for frozen food, and also something cheerful that was able to break down stigmas around food poverty. Using a '10 items for £5' model, Michelle sources discount food from supermarket surplus and donations.
The Guardian's Christopher Cherry follows Michelle and the van on its rounds, with the service struggling to meet overwhelming demand as the cost of living crisis deepens, and the UK's general election fast approaches.
Continue reading...South Africa's case against Israel over allegations of genocide before the international court of justice has raised a central question of international law: what is genocide and how do you prove it? It is one of three genocide cases being considered by the UN's world court, but since the genocide convention was approved in 1948, only three instances have been legally recognised as genocide. Josh Toussaint-Strauss looks back on these historical cases to find out why the crime is so much harder to prove than other atrocities, and what bearing this has on South Africa's case against Israel and future cases
What is the genocide convention and how might it apply to the UK and Israel?
‘Famine is setting in’: UN court orders Israel to unblock Gaza food aid
On the last day of his Huginn mission, ESA astronaut Andreas Mogensen takes us on a tour of the place he called home for 6 months: the International Space Station. From the beautiful views of Cupola to the kitchen in Node 1 filled with food and friends and all the way to the science of Columbus, the Space Station is the work and living place for astronauts as they help push science forward.
Style, with substance: what’s really trending this week, a roundup of the best fashion journalism and your wardrobe dilemmas solved, direct to your inbox every Thursday
Style, with substance: what’s really trending this week, a roundup of the best fashion journalism and your wardrobe dilemmas solved, delivered straight to your inbox every Thursday
Explore all our newsletters: whether you love film, football, fashion or food, we’ve got something for you
Continue reading...Imagine a world in which you can do transactions and many other things without having to give your personal information. A world in which you don’t need to rely on banks or governments anymore. Sounds amazing, right? That’s exactly what blockchain technology allows us to do.
It’s like your computer’s hard drive. blockchain is a technology that lets you store data in digital blocks, which are connected together like links in a chain.
Blockchain technology was originally invented in 1991 by two mathematicians, Stuart Haber and W. Scot Stornetta. They first proposed the system to ensure that timestamps could not be tampered with.
A few years later, in 1998, software developer Nick Szabo proposed using a similar kind of technology to secure a digital payments system he called “Bit Gold.” However, this innovation was not adopted until Satoshi Nakamoto claimed to have invented the first Blockchain and Bitcoin.
A blockchain is a distributed database shared between the nodes of a computer network. It saves information in digital format. Many people first heard of blockchain technology when they started to look up information about bitcoin.
Blockchain is used in cryptocurrency systems to ensure secure, decentralized records of transactions.
Blockchain allowed people to guarantee the fidelity and security of a record of data without the need for a third party to ensure accuracy.
To understand how a blockchain works, Consider these basic steps:
Let’s get to know more about the blockchain.
Blockchain records digital information and distributes it across the network without changing it. The information is distributed among many users and stored in an immutable, permanent ledger that can't be changed or destroyed. That's why blockchain is also called "Distributed Ledger Technology" or DLT.
Here’s how it works:
And that’s the beauty of it! The process may seem complicated, but it’s done in minutes with modern technology. And because technology is advancing rapidly, I expect things to move even more quickly than ever.
Even though blockchain is integral to cryptocurrency, it has other applications. For example, blockchain can be used for storing reliable data about transactions. Many people confuse blockchain with cryptocurrencies like bitcoin and ethereum.
Blockchain already being adopted by some big-name companies, such as Walmart, AIG, Siemens, Pfizer, and Unilever. For example, IBM's Food Trust uses blockchain to track food's journey before reaching its final destination.
Although some of you may consider this practice excessive, food suppliers and manufacturers adhere to the policy of tracing their products because bacteria such as E. coli and Salmonella have been found in packaged foods. In addition, there have been isolated cases where dangerous allergens such as peanuts have accidentally been introduced into certain products.
Tracing and identifying the sources of an outbreak is a challenging task that can take months or years. Thanks to the Blockchain, however, companies now know exactly where their food has been—so they can trace its location and prevent future outbreaks.
Blockchain technology allows systems to react much faster in the event of a hazard. It also has many other uses in the modern world.
Blockchain technology is safe, even if it’s public. People can access the technology using an internet connection.
Have you ever been in a situation where you had all your data stored at one place and that one secure place got compromised? Wouldn't it be great if there was a way to prevent your data from leaking out even when the security of your storage systems is compromised?
Blockchain technology provides a way of avoiding this situation by using multiple computers at different locations to store information about transactions. If one computer experiences problems with a transaction, it will not affect the other nodes.
Instead, other nodes will use the correct information to cross-reference your incorrect node. This is called “Decentralization,” meaning all the information is stored in multiple places.
Blockchain guarantees your data's authenticity—not just its accuracy, but also its irreversibility. It can also be used to store data that are difficult to register, like legal contracts, state identifications, or a company's product inventory.
Blockchain has many advantages and disadvantages.
I’ll answer the most frequently asked questions about blockchain in this section.
Blockchain is not a cryptocurrency but a technology that makes cryptocurrencies possible. It's a digital ledger that records every transaction seamlessly.
Yes, blockchain can be theoretically hacked, but it is a complicated task to be achieved. A network of users constantly reviews it, which makes hacking the blockchain difficult.
Coinbase Global is currently the biggest blockchain company in the world. The company runs a commendable infrastructure, services, and technology for the digital currency economy.
Blockchain is a decentralized technology. It’s a chain of distributed ledgers connected with nodes. Each node can be any electronic device. Thus, one owns blockhain.
Bitcoin is a cryptocurrency, which is powered by Blockchain technology while Blockchain is a distributed ledger of cryptocurrency
Generally a database is a collection of data which can be stored and organized using a database management system. The people who have access to the database can view or edit the information stored there. The client-server network architecture is used to implement databases. whereas a blockchain is a growing list of records, called blocks, stored in a distributed system. Each block contains a cryptographic hash of the previous block, timestamp and transaction information. Modification of data is not allowed due to the design of the blockchain. The technology allows decentralized control and eliminates risks of data modification by other parties.
Blockchain has a wide spectrum of applications and, over the next 5-10 years, we will likely see it being integrated into all sorts of industries. From finance to healthcare, blockchain could revolutionize the way we store and share data. Although there is some hesitation to adopt blockchain systems right now, that won't be the case in 2022-2023 (and even less so in 2026). Once people become more comfortable with the technology and understand how it can work for them, owners, CEOs and entrepreneurs alike will be quick to leverage blockchain technology for their own gain. Hope you like this article if you have any question let me know in the comments section
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Exclusive: Rivals from two forces fighting to control Darfur region would be subject to asset freezes and travel bans
The EU intends to impose sanctions on six Sudanese military figures who are fuelling the conflict that has led to one of the world’s worst humanitarian crises, European diplomats have said.
EU foreign ministers meeting later this month are expected to approve sanctions against six individuals from the rival forces who have been fighting for control of Darfur, the vast, largely arid region of western and south-western Sudan.
Continue reading...Amandla Stenberg plays both a maverick Jedi – and the deadly ninja she must eliminate. She’s a fresh, subversive presence for the galaxy far, far away
When you are trying to craft compelling new stories within a well-established fantasy franchise, it can help to ditch the baggage and put some clear water between your baby and the existing mythos. Game of Thrones prequel House of the Dragon jumped back a couple of centuries. Lord of the Rings rewound Middle-earth thousands of years for streaming series The Rings of Power. Now Star Wars – the inescapable space opera that, for good or ill, has fully embraced prequels since The Phantom Menace in 1999 – has boldly opted to travel further into the past than it has ever gone before on-screen.
An opening title card confirms that The Acolyte takes place a longer time ago in a galaxy far, far away: a hundred years before the rise of the malevolent Empire. Peace has flourished across the Galactic Republic thanks to a cosmos-spanning religious order who dress in monkish robes but wield laser swords and psychic superpowers via their cult’s mastery of the Force. In this harmonious era, no one messes with a Jedi. But The Acolyte’s creator, Leslye Headland – who previously co-wrote the fiendish time-loop comedy Russian Doll – poses a juicy question: what if someone did?
Continue reading...It’s one of the evolutionary puzzles of our species. Why (oh why) do we do it?
The last hurrah? A collective show to the world of anarchic solidarity? A time to take stock, to be joyful, to be maudlin – perhaps all three? What is it about the stag do? They are mainly awful. More often than not, it’s a random group of men, “off the leash” from their families, who act like incapable children and – as soon as booze is on the menu – neanderthals. And things get worse when the dos are held abroad, usually somewhere sunny or a European city – any European city. Before long, you’re not exactly sure what country you’re in anyway.
This means the drinking can start at the airport. Then the sun, cheap beer, language barrier and the sense of invulnerability can kick in, fuelling our terrible reputation as Brits abroad.
Continue reading...One man is trying to revive zero-carbon cargo routes by sailing produce along England’s eastern seaboard – and taking paying passengers along for the thrilling ride
The water glitters, rippled by a rising wind, and Victorious glides silently on three huge, maroon sails. We’re the only boat in sight, surrounded by grey sea and vast sky. Every direction offers a subtly different picture: patches of blue and fluffy clouds, billowing blue-black clouds, occasional rays of sunshine beaming into the Wash. A flock of Brent geese flies across our bows.
“It just feels like she’s made for these waters. It’s magical,” purrs one of my five fellow sailors, . We’re taking potatoes from the Fenland channel of Fosdyke to make chips in Norfolk, and the hold of our immaculately restored 42ft shrimping smack will be packed with extra goods when we reach King’s Lynn.
Continue reading...Did you know that Croydon used to attract Hollywood stars? Or that grotesque sculptures once welcomed patients to Bedlam? Such things you’ll learn visiting the capital’s more bijou exhibitions
The V&A? The Science Museum? I’m sure, during childhood visits to the capital, that my parents must have shown me some of London’s biggest attractions, but the memory that’s really stayed with me is of something much smaller. We had called in at a Georgian townhouse late one dusky afternoon – and once inside were invited to climb up on to the roof. There, as evening fell over the skyline, I found a scaled-down railway station with a miniature train, steam pouring from its chimney, that skated over a pond and occasionally plunged into a tunnel. It was the stuff of Mary Poppins. Anything is possible in London, I thought.
That rooftop train ride helped ignite my fascination with the capital and its cornucopia of museums. The London Toy and Model Museum, as I later found out it was called, was only open from 1982 to 1999. And yet it was the start of a journey that wound up with me writing for Londonist, a website that enlightens people on the best – and often more unexpected – things they can get up to in this city.
Continue reading...Interesting story of breaking the security of the RoboForm password manager in order to recover a cryptocurrency wallet password.
Grand and Bruno spent months reverse engineering the version of the RoboForm program that they thought Michael had used in 2013 and found that the pseudo-random number generator used to generate passwords in that version—and subsequent versions until 2015—did indeed have a significant flaw that made the random number generator not so random. The RoboForm program unwisely tied the random passwords it generated to the date and time on the user’s computer—it determined the computer’s date and time, and then generated passwords that were predictable. If you knew the date and time and other parameters, you could compute any password that would have been generated on a certain date and time in the past...
Trump fans say his conviction is an overreach. But a close look at another recent fraud trial shows his case was run-of-the-mill.
The post To Understand the Trump Verdict, Look at the Case Against Shukhratjon Mirsaidov appeared first on The Intercept.
Ahead of the election in India, the Guardian’s video team travelled through the country to explore how fake news and censorship might shape the outcome.
Almost one billion people are registered to vote. The country's prime minister, Narendra Modi, has been in power for more than 10 years, and his Hindu nationalist Bharatiya Janata party (BJP) is seeking a third term.
But critics of Modi and the BJP say his government has become increasingly authoritarian, fracturing the country along religious lines and threatening India’s secular democracy. At the same time, the space for freedom of speech has been shrinking while disinformation and hate speech has exploded on social media.
Brian Krebs reports on research into geolocating routers:
Apple and the satellite-based broadband service Starlink each recently took steps to address new research into the potential security and privacy implications of how their services geolocate devices. Researchers from the University of Maryland say they relied on publicly available data from Apple to track the location of billions of devices globally—including non-Apple devices like Starlink systems—and found they could use this data to monitor the destruction of Gaza, as well as the movements and in many cases identities of Russian and Ukrainian troops...
Is this what the “pro-life” movement wanted?
The post Sterilization, Murders, Suicides: Bans Haven’t Slowed Abortions, and They’re Costing Lives appeared first on The Intercept.
From biking adventures to city breaks, get inspiration for your next break – whether in the UK or further afield – with twice-weekly emails from the Guardian’s travel editors. You’ll also receive handpicked offers from Guardian Holidays.
From biking adventures to city breaks, get inspiration for your next break – whether in the UK or further afield – with twice-weekly emails from the Guardian’s travel editors.
You’ll also receive handpicked offers from Guardian Holidays.
Continue reading...In Gainesville, Florida, children are on the front lines of the hazards long ignored by local and state government officials.
The post For Decades, Officials Knew a School Sat on a Former Dump — and Did Little to Clean Up the Toxins appeared first on The Intercept.
Richard Tice made some eye-opening statements on the climate, and the manifesto is packed with even more falsehoods
Despite 40C record heat in 2022 and the wettest 18 months on record this winter, this general election seems set to test the UK’s political consensus on climate change like never before.
Reform UK, the rightwing party that describes itself as offering “commonsense” policies on immigration and energy, has eschewed the consensus in favour of outright climate scepticism. So what exactly does the party have to say about global heating and the UK’s net zero target?
Continue reading...Forests across Europe, the US and Canada have been hard hit by drought, fires and bark beetles. Now scientists fear the northern hemisphere’s greatest carbon sink is nearing a tipping point
The giant sequoia is so enormous that it was once believed to be indestructible. High in California’s southern Sierra Nevada mountains, the oldest trees – known as monarchs – have stood for more than 2,000 years.
Today, however, in Sequoia national park, huge trunks lie sprawled on the forest floor, like blue whale carcasses stranded on a beach. Many of these trees were felled by a combination of drought and fire. But among the factors responsible for the rising toll is a tiny new suspect: the bark beetle.
Continue reading...One man is trying to revive zero-carbon cargo routes by sailing produce along England’s eastern seaboard – and taking paying passengers along for the thrilling ride
The water glitters, rippled by a rising wind, and Victorious glides silently on three huge, maroon sails. We’re the only boat in sight, surrounded by grey sea and vast sky. Every direction offers a subtly different picture: patches of blue and fluffy clouds, billowing blue-black clouds, occasional rays of sunshine beaming into the Wash. A flock of Brent geese flies across our bows.
“It just feels like she’s made for these waters. It’s magical,” purrs one of my five fellow sailors, . We’re taking potatoes from the Fenland channel of Fosdyke to make chips in Norfolk, and the hold of our immaculately restored 42ft shrimping smack will be packed with extra goods when we reach King’s Lynn.
Continue reading...Emissions trading was supposed to save the planet. But fraudsters quickly learned how to rip the system off, making themselves spectacularly rich. Then some of the major players started turning on each other
• A longer version of this piece first appeared in The Atavist
A good scammer sees opportunity everywhere, including in their own downfall. In 2006, the police showed up at Gustav Daphne’s house in Beverly Hills. They had come once before, when a neighbour complained about his trash. Daphne happened to be swimming in his pool at the time, and because he is French, he came to the front door in a tiny little bathing suit. The police were appalled; they gave him a reprimand about storing his garbage more tidily and scurried away.
This time was different. The cops came straight into the house. There were a dozen of them, wearing bulletproof vests. They took him outside in handcuffs and put him in a car. Maybe he was paranoid, having built a multimillion-dollar empire on fraud and deceit, nurturing connections with international criminal rings, but at first he thought he was being kidnapped. When he saw the jail, he was relieved.
Continue reading...Scientists say calamities on same scale as disaster that has killed 169 will become more common if emissions not cut
The unusually intense, prolonged and extensive flooding that has devastated southern Brazil was made at least twice as likely by human burning of fossil fuels and trees, a study has shown.
The record disaster has led to 169 deaths, ruined homes and wrecked harvests, and was worsened by deforestation, investment cuts and human incompetence.
Continue reading...Technology was once simply a tool—and a small one at that—used to amplify human intent and capacity. That was the story of the industrial revolution: we could control nature and build large, complex human societies, and the more we employed and mastered technology, the better things got. We don’t live in that world anymore. Not only has technology become entangled with the structure of society, but we also can no longer see the world around us without it. The separation is gone, and the control we thought we once had has revealed itself as a mirage. We’re in a transitional period of history right now...
SEMrush and Ahrefs are among
the most popular tools in the SEO industry. Both companies have been in
business for years and have thousands of customers per month.
If you're a professional SEO or trying to do digital
marketing on your own, at some point you'll likely consider using a tool to
help with your efforts. Ahrefs and SEMrush are two names that will likely
appear on your shortlist.
In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.
What is SEMrush?
SEMrush is a popular SEO tool with a wide range of
features—it's the leading competitor research service for online marketers.
SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved
keywords, which are constantly updated and it's the largest keyword database.
The program was developed in 2007 as SeoQuake is a
small Firefox extension
Features
Ahrefs is a leading SEO platform that offers a set of
tools to grow your search traffic, research your competitors, and monitor your
niche. The company was founded in 2010, and it has become a popular choice
among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and
offers accurate and extensive backlink data updated every 15-30 minutes and it
is the world's most extensive backlink index database.
Features
Direct Comparisons: Ahrefs vs SEMrush
Now that you know a little more about each tool, let's
take a look at how they compare. I'll analyze each tool to see how they differ
in interfaces, keyword research resources, rank tracking, and competitor
analysis.
User Interface
Ahrefs and SEMrush both offer comprehensive information
and quick metrics regarding your website's SEO performance. However, Ahrefs
takes a bit more of a hands-on approach to getting your account fully set up,
whereas SEMrush's simpler dashboard can give you access to the data you need
quickly.
In this section, we provide a brief overview of the elements
found on each dashboard and highlight the ease with which you can complete
tasks.
AHREFS
The Ahrefs dashboard is less cluttered than that of
SEMrush, and its primary menu is at the very top of the page, with a search bar
designed only for entering URLs.
Additional features of the Ahrefs platform include:
SEMRUSH
When you log into the SEMrush Tool, you will find four
main modules. These include information about your domains, organic keyword
analysis, ad keyword, and site traffic.
You'll also find some other options like
Both Ahrefs and SEMrush have user-friendly dashboards,
but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush
offers dozens of extra tools, including access to customer support resources.
When deciding on which dashboard to use, consider what
you value in the user interface, and test out both.
If you're looking to track your website's search engine
ranking, rank tracking features can help. You can also use them to monitor your
competitors.
Let's take a look at Ahrefs vs. SEMrush to see which
tool does a better job.
The Ahrefs Rank Tracker is simpler to use. Just type in
the domain name and keywords you want to analyze, and it spits out a report
showing you the search engine results page (SERP) ranking for each keyword you
enter.
Rank Tracker looks at the ranking performance of
keywords and compares them with the top rankings for those keywords. Ahrefs
also offers:
You'll see metrics that help you understand your
visibility, traffic, average position, and keyword difficulty.
It gives you an idea of whether a keyword would be
profitable to target or not.
SEMRush offers a tool called Position Tracking. This
tool is a project tool—you must set it up as a new project. Below are a few of
the most popular features of the SEMrush Position Tracking tool:
All subscribers are given regular data updates and
mobile search rankings upon subscribing
The platform provides opportunities to track several
SERP features, including Local tracking.
Intuitive reports allow you to track statistics for the
pages on your website, as well as the keywords used in those pages.
Identify pages that may be competing with each other
using the Cannibalization report.
Ahrefs is a more user-friendly option. It takes seconds
to enter a domain name and keywords. From there, you can quickly decide whether
to proceed with that keyword or figure out how to rank better for other
keywords.
SEMrush allows you to check your mobile rankings and
ranking updates daily, which is something Ahrefs does not offer. SEMrush also
offers social media rankings, a tool you won't find within the Ahrefs platform.
Both are good which one do you like let me know in the comment.
Keyword research is closely related to rank tracking,
but it's used for deciding which keywords you plan on using for future content
rather than those you use now.
When it comes to SEO, keyword research is the most
important thing to consider when comparing the two platforms.
The Ahrefs Keyword Explorer provides you with thousands
of keyword ideas and filters search results based on the chosen search engine.
Ahrefs supports several features, including:
SEMrush's Keyword Magic Tool has over 20 billion
keywords for Google. You can type in any keyword you want, and a list of
suggested keywords will appear.
The Keyword Magic Tool also lets you to:
Both of these tools offer keyword research features and
allow users to break down complicated tasks into something that can be
understood by beginners and advanced users alike.
If you're interested in keyword suggestions, SEMrush
appears to have more keyword suggestions than Ahrefs does. It also continues to
add new features, like the Keyword Gap tool and SERP Questions recommendations.
Both platforms offer competitor analysis tools,
eliminating the need to come up with keywords off the top of your head. Each
tool is useful for finding keywords that will be useful for your competition so
you know they will be valuable to you.
Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.
Use the Competing Domains section to see a list of your
most direct competitors, and explore how many keywords matches your competitors
have.
To find more information about your competitor, you can
look at the Site Explorer and Content Explorer tools and type in their URL
instead of yours.
SEMrush provides a variety of insights into your
competitors' marketing tactics. The platform enables you to research your
competitors effectively. It also offers several resources for competitor
analysis including:
Traffic Analytics helps you identify where your
audience comes from, how they engage with your site, what devices visitors use
to view your site, and how your audiences overlap with other websites.
SEMrush's Organic Research examines your website's
major competitors and shows their organic search rankings, keywords they are
ranking for, and even if they are ranking for any (SERP) features and more.
The Market Explorer search field allows you to type in
a domain and lists websites or articles similar to what you entered. Market
Explorer also allows users to perform in-depth data analytics on These
companies and markets.
SEMrush wins here because it has more tools dedicated to
competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality
in this area, too. It takes a combination of both tools to gain an advantage
over your competition.
When it comes to keyword data research, you will become
confused about which one to choose.
Consider choosing Ahrefs if you
Consider SEMrush if you:
Both tools are great. Choose the one which meets your
requirements and if you have any experience using either Ahrefs or SEMrush let
me know in the comment section which works well for you.
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