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From pillowy pop to foot-stomping beats: The Supremes’ 20 best songs – ranked!
Thu, 06 Jun 2024 12:11:57 GMT
Sixty years on from their first US No 1, Where Did Our Love Go, we rate the Motown group’s greatest singles – sung with and without Diana Ross
The final Supremes album, Mary, Scherrie and Susaye, flopped on release and has been overlooked ever since. This is a mistake, as underlined by the impossibly euphoric, warp-speed disco of Let Yourself Go. For more of the same, check out the album’s equally fabulous closer Love, I Never Knew You Could Feel So Good.
Continue reading...His 34 guilty verdicts should come as a relief. Instead, they are an ominous sign of how far our politics has been degraded
Not to diminish the capacity of the British for public disorder, but there is something darkly comic about watching, split-screen style, the contrast between the UK and US in the run-up to their general elections. While in the US, the former president and frontrunner becomes a convicted felon who shares videos referring to the possibility of establishing a “unified reich”, the UK’s prime minister enjoys a drink in a cafe by the river as a boatload of Lib Dems, holding placards and waving vaguely sardonically, gently bobs down the river behind him.
In the US, the threat of political violence becomes ever more present, with a movie imagining civil war in the republic topping the box office and Trump facing further charges of election interference. In Britain, a news alert at the top of the week announces: “Drink thrown at Nigel Farage during campaign visit to Clacton.” (It was a banana milkshake, and of course it was Clacton. Where else could it have been?) Britain has experienced sustained political violence more recently than the US, as British people love to point out to Irish Americans fondly valorising ye olde IRA. But held up against what’s happening in in the US, and for all the Tory party’s awfulness of the past 14 years, Rishi Sunak’s appeal to the British electorate on Tuesday night made him look about as threatening as a Beatrix Potter villain.
Emma Brockes is a Guardian columnist
Continue reading...A large team of tech nostalgia enthusiasts have made a PiDP-10, a replica of the PDP-10 mainframe computer first launched by the Digital Equipment Corporation in 1966
On my desk right now, sitting beside my ultra-modern gaming PC, there is a strange device resembling the spaceship control panel from a 1970s sci-fi movie. It has no keyboard, no monitor, just several neat lines of coloured switches below a cascade of flashing lights. If you thought the recent spate of retro video game consoles such as the Mini SNES and the Mega Drive Mini was a surprising development in tech nostalgia, meet the PiDP-10, a 2:3 scale replica of the PDP-10 mainframe computer first launched by the Digital Equipment Corporation (DEC) in 1966. Designed and built by an international group of computer enthusiasts known as Obsolescence Guaranteed, it is a thing of beauty.
The origins of the project go back to 2015. Oscar Vermeulen, a Dutch economist and lifelong computer collector, wanted to build a single replica of a PDP-8 minicomputer, a machine he had been obsessed with since childhood. “I had a Commodore 64 and proudly showed it to a friend of my father’s,” he says. “He just sniffed and said the Commodore was a toy. A real computer was a PDP, specifically a PDP-8. So I started looking for discarded PDP-8 computers, but never found one. They are collectors’ items now, extremely expensive and almost always broken. So I decided to make a replica for myself.”
Continue reading...Technology was once simply a tool—and a small one at that—used to amplify human intent and capacity. That was the story of the industrial revolution: we could control nature and build large, complex human societies, and the more we employed and mastered technology, the better things got. We don’t live in that world anymore. Not only has technology become entangled with the structure of society, but we also can no longer see the world around us without it. The separation is gone, and the control we thought we once had has revealed itself as a mirage. We’re in a transitional period of history right now...
Non-fungible tokens (NFTs) are the most popular digital assets today, capturing the attention of cryptocurrency investors, whales and people from around the world. People find it amazing that some users spend thousands or millions of dollars on a single NFT-based image of a monkey or other token, but you can simply take a screenshot for free. So here we share some freuently asked question about NFTs.
NFT stands for non-fungible token, which is a cryptographic token on a blockchain with unique identification codes that distinguish it from other tokens. NFTs are unique and not interchangeable, which means no two NFTs are the same. NFTs can be a unique artwork, GIF, Images, videos, Audio album. in-game items, collectibles etc.
A blockchain is a distributed digital ledger that allows for the secure storage of data. By recording any kind of information—such as bank account transactions, the ownership of Non-Fungible Tokens (NFTs), or Decentralized Finance (DeFi) smart contracts—in one place, and distributing it to many different computers, blockchains ensure that data can’t be manipulated without everyone in the system being aware.
The value of an NFT comes from its ability to be traded freely and securely on the blockchain, which is not possible with other current digital ownership solutionsThe NFT points to its location on the blockchain, but doesn’t necessarily contain the digital property. For example, if you replace one bitcoin with another, you will still have the same thing. If you buy a non-fungible item, such as a movie ticket, it is impossible to replace it with any other movie ticket because each ticket is unique to a specific time and place.
One of the unique characteristics of non-fungible tokens (NFTs) is that they can be tokenised to create a digital certificate of ownership that can be bought, sold and traded on the blockchain.
As with crypto-currency, records of who owns what are stored on a ledger that is maintained by thousands of computers around the world. These records can’t be forged because the whole system operates on an open-source network.
NFTs also contain smart contracts—small computer programs that run on the blockchain—that give the artist, for example, a cut of any future sale of the token.
Non-fungible tokens (NFTs) aren't cryptocurrencies, but they do use blockchain technology. Many NFTs are based on Ethereum, where the blockchain serves as a ledger for all the transactions related to said NFT and the properties it represents.5) How to make an NFT?
Anyone can create an NFT. All you need is a digital wallet, some ethereum tokens and a connection to an NFT marketplace where you’ll be able to upload and sell your creations
When you purchase a stock in NFT, that purchase is recorded on the blockchain—the bitcoin ledger of transactions—and that entry acts as your proof of ownership.
The value of an NFT varies a lot based on the digital asset up for grabs. People use NFTs to trade and sell digital art, so when creating an NFT, you should consider the popularity of your digital artwork along with historical statistics.
In the year 2021, a digital artist called Pak created an artwork called The Merge. It was sold on the Nifty Gateway NFT market for $91.8 million.
Non-fungible tokens can be used in investment opportunities. One can purchase an NFT and resell it at a profit. Certain NFT marketplaces let sellers of NFTs keep a percentage of the profits from sales of the assets they create.
Many people want to buy NFTs because it lets them support the arts and own something cool from their favorite musicians, brands, and celebrities. NFTs also give artists an opportunity to program in continual royalties if someone buys their work. Galleries see this as a way to reach new buyers interested in art.
There are many places to buy digital assets, like opensea and their policies vary. On top shot, for instance, you sign up for a waitlist that can be thousands of people long. When a digital asset goes on sale, you are occasionally chosen to purchase it.
To mint an NFT token, you must pay some amount of gas fee to process the transaction on the Etherum blockchain, but you can mint your NFT on a different blockchain called Polygon to avoid paying gas fees. This option is available on OpenSea and this simply denotes that your NFT will only be able to trade using Polygon's blockchain and not Etherum's blockchain. Mintable allows you to mint NFTs for free without paying any gas fees.
The answer is no. Non-Fungible Tokens are minted on the blockchain using cryptocurrencies such as Etherum, Solana, Polygon, and so on. Once a Non-Fungible Token is minted, the transaction is recorded on the blockchain and the contract or license is awarded to whoever has that Non-Fungible Token in their wallet.
You can sell your work and creations by attaching a license to it on the blockchain, where its ownership can be transferred. This lets you get exposure without losing full ownership of your work. Some of the most successful projects include Cryptopunks, Bored Ape Yatch Club NFTs, SandBox, World of Women and so on. These NFT projects have gained popularity globally and are owned by celebrities and other successful entrepreneurs. Owning one of these NFTs gives you an automatic ticket to exclusive business meetings and life-changing connections.
That’s a wrap. Hope you guys found this article enlightening. I just answer some question with my limited knowledge about NFTs. If you have any questions or suggestions, feel free to drop them in the comment section below. Also I have a question for you, Is bitcoin an NFTs? let me know in The comment section below
Philip Jansen announced sweeping job cuts during same financial year covered by pay and bonus package
BT’s former chief executive Philip Jansen has been awarded his largest pay and bonus package, a £3.7m reward for the same year in which he announced plans to cut 55,000 jobs at the telecoms company by 2030.
The pay deal for Jansen, who was nicknamed Food Bank Phil after the company set up a “community pantry” for call centre staff struggling to make ends meet, was revealed in BT’s latest annual report.
Continue reading...Department for Education data shows a record 2.1 million are eligible, up by 75,000 in a year
A record number of state school pupils in England are receiving free school meals, according to official figures that also reveal soaring numbers attending special needs schools and rising teaching vacancies.
The figures showing that more than 2 million pupils qualified for free lunches, an increase of 75,000 in the past year, were described as “chilling” by Daniel Kebede, the general secretary of the National Education Union (NEU).
Continue reading...Most of 113 cases reported since 25 May thought to be part of a single outbreak, with dozens admitted to hospital
More than 100 people have become ill and dozens have been hospitalised with food poisoning after an outbreak of the bacteria E coli, the UK Health Security Agency (UKHSA) said.
The 113 cases of E coli across the UK since 25 May have been described as being part of a single outbreak, which is most likely linked to a “nationally distributed food item or multiple food items” due to the wide geographic spread of cases, according to the agency.
Continue reading...This portable version of a German favourite makes it easy to transport to a barbecue or picnic and eat with ease and delight
These miniature cakes are my alfresco party piece. Bee-sting cake is a German dessert, a yeasted dough sandwiched with pastry cream and topped with caramelised almonds. My mini version is deliciously simple, swapping the traditional topping for just a few flaked almonds, and it’s just the ticket to make ahead and take to a barbecue or picnic.
Discover this recipe and many more from your favourite cooks in the new Guardian Feast app, with smart features to make everyday cooking easier and more fun
Continue reading...The hubs seek to produce, store and distribute food to the one-quarter of Native Americans experiencing food insecurity
On the Hopi reservation in the high desert of northern Arizona, construction is underway.
A dilapidated auto garage is being converted into a fully-equipped kitchen, food storage areas, dining room and an attached greenhouse. The new facilities will become the first-ever Hopi-region food hub, used to increase Indigenous access to fresh, healthy and affordable food through farm shares, farmer’s markets, agricultural workshops, seed sharing, cooking lessons and other programs.
Continue reading...His Oscar-nominated 2008 documentary Food, Inc exposed the horrors of industrial agriculture in the US. Now, a sequel shows that the corporate behemoths have no intention of loosening their grip
In the middle of Food, Inc 2 – the follow-up documentary to 2008’s Food, Inc, narrated by Michael Pollan and Eric Schlosser – scientists share what they have recently discovered about ultra-processed foods (UPFs). They are not just bad for you in a trashy, empty-calories kind of way; they interfere with the brain and the body’s ability to process food; they mess with you on a cellular level. Whole populations are seeing health deteriorate, profoundly, for no purpose beyond profit. It must be annoying, I suggest to Pollan, 69, to hear scientists deliver this as a discovery. He been warning against processed food for decades.
Pollan’s mantra – “Eat food, not too much, mostly plants” – was immortalised in his 2008 book In Defence of Food. By then, he was already an oracle of the genesis, meaning and production of what we eat, thanks to The Botany of Desire (2001) and The Omnivore’s Dilemma (2006). His other memorable phrase from that time was: “Don’t eat anything your great-grandmother wouldn’t recognise as food.”
Continue reading...Wings are cheap, cook quickly in an air fryer and can be eaten confidently as a sofa supper
Chicken and chips! Our new air fryer version of this timeless dinner has become a favourite. Chicken wings are cheap, they cook quickly (especially in an air fryer) and are full of flavour. They’re also the only part of the bird that can be confidently eaten while perched on the sofa (our dining position of choice). The small potatoes here get tossed in all the roasting juices that are left in the pan and the bits of roast lemon turn into a sticky, sweet surprise. We like to serve this with crunchy lettuce leaves to plunge through the dipping sauce. Winner, winner chicken dinner, indeed.
Discover this recipe and many more from your favourite cooks in the new Guardian Feast app, with smart features to make everyday cooking easier and more fun
Continue reading...Oceans are critical to life but have never been so vulnerable. In her new book, marine biologist Helen Scales outlines how to halt the decline
Some ocean species and habitats struggle to recover on their own and need help. Take sea otters, which were virtually eliminated by the end of the 19th century by commercial hunting for their super-dense pelts.
Continue reading...A court in the Philippines has banned the commercial growth of golden rice, a genetically modified rice which was created to help tackle vitamin A deficiency in developing countries. It’s just the latest twist in a long and controversial journey for this rice. Ian Sample hears from the Observer science and environment editor, Robin McKie, and from Glenn Stone, a research professor of environmental science at Sweet Briar College in Virginia who is also an anthropologist who has studied golden rice, about why it has taken so long for this potentially life-saving technology to reach the fields, if it is the silver bullet so many had hoped for, and whether this ban is really the end of the story
Continue reading...Andrew Bailey’s office has a losing record of fighting against exonerations recommended by local prosecutors — but it’s not giving up.
The post Missouri’s Attorney General Is Waging War to Keep the Wrongly Convicted Locked Up appeared first on The Intercept.
A selection of winning images from this year’s Pink Lady food photographer of the year awards. The overall winner was the Chinese photographer Zhonghua Yang for an image of a woman making new year dim sum. The judging panel was chaired by the food photographer David Loftus and included Fiona Shields, the Guardian’s head of photography
Technology was once simply a tool—and a small one at that—used to amplify human intent and capacity. That was the story of the industrial revolution: we could control nature and build large, complex human societies, and the more we employed and mastered technology, the better things got. We don’t live in that world anymore. Not only has technology become entangled with the structure of society, but we also can no longer see the world around us without it. The separation is gone, and the control we thought we once had has revealed itself as a mirage. We’re in a transitional period of history right now...
Tinned chickpeas are flying off the shelves at Tesco. Vegan influencer Christina Soteriou and child nutritionist Charlotte Stirling-Reed explain why – and share their tips for recipes and moreish snacks
“Chickpeas are flying off the shelves, so our priority is making sure they’re always available when customers want them,” says Ashley Wainaina, Tesco’s canned pulses buyer. “We’ve even changed our stocking system to make it more efficient, so we can keep up with demand.”
As the UK’s largest food retailer, Tesco is helping customers make better choices when they shop by highlighting better foods, such as snacks containing under 100 calories or foods that are high in fibre or low in sugar, through its Better Baskets campaign. Chickpeas are loaded with protein and fibre, they’re filling, a third of a tin counts as one of your five a day, and they can be cooked in a plethora of different ways. They’ve been eaten for millennia across the Middle East, India and the Mediterranean, and their popularity has soared here recently, too.
Continue reading...A weekly email from Yotam Ottolenghi, Meera Sodha, Felicity Cloake and Rachel Roddy, featuring the latest recipes and seasonal eating ideas
Each week we’ll send you an exclusive newsletter from our star food writers. We’ll also send you the latest recipes from Yotam Ottolenghi, Nigel Slater, Meera Sodha and all our star cooks, stand-out food features and seasonal eating inspiration, plus restaurant reviews from Grace Dent and Jay Rayner.
Sign up below to start receiving the best of our culinary journalism in one mouth-watering weekly email.
Continue reading...Michelle Roach bought a used ice-cream van in order to bring cheap, affordable food to Liverpool's struggling communities. She wanted a vehicle with freezers built in for frozen food, and also something cheerful that was able to break down stigmas around food poverty. Using a '10 items for £5' model, Michelle sources discount food from supermarket surplus and donations.
The Guardian's Christopher Cherry follows Michelle and the van on its rounds, with the service struggling to meet overwhelming demand as the cost of living crisis deepens, and the UK's general election fast approaches.
Continue reading...South Africa's case against Israel over allegations of genocide before the international court of justice has raised a central question of international law: what is genocide and how do you prove it? It is one of three genocide cases being considered by the UN's world court, but since the genocide convention was approved in 1948, only three instances have been legally recognised as genocide. Josh Toussaint-Strauss looks back on these historical cases to find out why the crime is so much harder to prove than other atrocities, and what bearing this has on South Africa's case against Israel and future cases
What is the genocide convention and how might it apply to the UK and Israel?
‘Famine is setting in’: UN court orders Israel to unblock Gaza food aid
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On the last day of his Huginn mission, ESA astronaut Andreas Mogensen takes us on a tour of the place he called home for 6 months: the International Space Station. From the beautiful views of Cupola to the kitchen in Node 1 filled with food and friends and all the way to the science of Columbus, the Space Station is the work and living place for astronauts as they help push science forward.
Style, with substance: what’s really trending this week, a roundup of the best fashion journalism and your wardrobe dilemmas solved, direct to your inbox every Thursday
Style, with substance: what’s really trending this week, a roundup of the best fashion journalism and your wardrobe dilemmas solved, delivered straight to your inbox every Thursday
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Imagine a world in which you can do transactions and many other things without having to give your personal information. A world in which you don’t need to rely on banks or governments anymore. Sounds amazing, right? That’s exactly what blockchain technology allows us to do.
It’s like your computer’s hard drive. blockchain is a technology that lets you store data in digital blocks, which are connected together like links in a chain.
Blockchain technology was originally invented in 1991 by two mathematicians, Stuart Haber and W. Scot Stornetta. They first proposed the system to ensure that timestamps could not be tampered with.
A few years later, in 1998, software developer Nick Szabo proposed using a similar kind of technology to secure a digital payments system he called “Bit Gold.” However, this innovation was not adopted until Satoshi Nakamoto claimed to have invented the first Blockchain and Bitcoin.
A blockchain is a distributed database shared between the nodes of a computer network. It saves information in digital format. Many people first heard of blockchain technology when they started to look up information about bitcoin.
Blockchain is used in cryptocurrency systems to ensure secure, decentralized records of transactions.
Blockchain allowed people to guarantee the fidelity and security of a record of data without the need for a third party to ensure accuracy.
To understand how a blockchain works, Consider these basic steps:
Let’s get to know more about the blockchain.
Blockchain records digital information and distributes it across the network without changing it. The information is distributed among many users and stored in an immutable, permanent ledger that can't be changed or destroyed. That's why blockchain is also called "Distributed Ledger Technology" or DLT.
Here’s how it works:
And that’s the beauty of it! The process may seem complicated, but it’s done in minutes with modern technology. And because technology is advancing rapidly, I expect things to move even more quickly than ever.
Even though blockchain is integral to cryptocurrency, it has other applications. For example, blockchain can be used for storing reliable data about transactions. Many people confuse blockchain with cryptocurrencies like bitcoin and ethereum.
Blockchain already being adopted by some big-name companies, such as Walmart, AIG, Siemens, Pfizer, and Unilever. For example, IBM's Food Trust uses blockchain to track food's journey before reaching its final destination.
Although some of you may consider this practice excessive, food suppliers and manufacturers adhere to the policy of tracing their products because bacteria such as E. coli and Salmonella have been found in packaged foods. In addition, there have been isolated cases where dangerous allergens such as peanuts have accidentally been introduced into certain products.
Tracing and identifying the sources of an outbreak is a challenging task that can take months or years. Thanks to the Blockchain, however, companies now know exactly where their food has been—so they can trace its location and prevent future outbreaks.
Blockchain technology allows systems to react much faster in the event of a hazard. It also has many other uses in the modern world.
Blockchain technology is safe, even if it’s public. People can access the technology using an internet connection.
Have you ever been in a situation where you had all your data stored at one place and that one secure place got compromised? Wouldn't it be great if there was a way to prevent your data from leaking out even when the security of your storage systems is compromised?
Blockchain technology provides a way of avoiding this situation by using multiple computers at different locations to store information about transactions. If one computer experiences problems with a transaction, it will not affect the other nodes.
Instead, other nodes will use the correct information to cross-reference your incorrect node. This is called “Decentralization,” meaning all the information is stored in multiple places.
Blockchain guarantees your data's authenticity—not just its accuracy, but also its irreversibility. It can also be used to store data that are difficult to register, like legal contracts, state identifications, or a company's product inventory.
Blockchain has many advantages and disadvantages.
I’ll answer the most frequently asked questions about blockchain in this section.
Blockchain is not a cryptocurrency but a technology that makes cryptocurrencies possible. It's a digital ledger that records every transaction seamlessly.
Yes, blockchain can be theoretically hacked, but it is a complicated task to be achieved. A network of users constantly reviews it, which makes hacking the blockchain difficult.
Coinbase Global is currently the biggest blockchain company in the world. The company runs a commendable infrastructure, services, and technology for the digital currency economy.
Blockchain is a decentralized technology. It’s a chain of distributed ledgers connected with nodes. Each node can be any electronic device. Thus, one owns blockhain.
Bitcoin is a cryptocurrency, which is powered by Blockchain technology while Blockchain is a distributed ledger of cryptocurrency
Generally a database is a collection of data which can be stored and organized using a database management system. The people who have access to the database can view or edit the information stored there. The client-server network architecture is used to implement databases. whereas a blockchain is a growing list of records, called blocks, stored in a distributed system. Each block contains a cryptographic hash of the previous block, timestamp and transaction information. Modification of data is not allowed due to the design of the blockchain. The technology allows decentralized control and eliminates risks of data modification by other parties.
Blockchain has a wide spectrum of applications and, over the next 5-10 years, we will likely see it being integrated into all sorts of industries. From finance to healthcare, blockchain could revolutionize the way we store and share data. Although there is some hesitation to adopt blockchain systems right now, that won't be the case in 2022-2023 (and even less so in 2026). Once people become more comfortable with the technology and understand how it can work for them, owners, CEOs and entrepreneurs alike will be quick to leverage blockchain technology for their own gain. Hope you like this article if you have any question let me know in the comments section
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In Gainesville, Florida, children are on the front lines of the hazards long ignored by local and state government officials.
The post For Decades, Officials Knew a School Sat on a Former Dump — and Did Little to Clean Up the Toxins appeared first on The Intercept.
Party has put state-owned power company at centre of its plans for decarbonisation, security and energy bills
Labour is to put a government-owned power company at the heart of the UK’s energy system for the first time since the privatisation of the industry in 1990, in one of Keir Starmer’s boldest pledges so far.
Great British Energy, with £8bn of investment, forms the centrepiece of Labour’s promise to decarbonise the electricity supply by 2030. This would stop well short of any form of renationalisation: GB Energy would be a state-owned investment vehicle and company working alongside and often in partnership with the existing private sector suppliers. The plan is for it to be largely invisible to households, not offering electricity directly to consumers but financing and helping to build low-carbon infrastructure, from windfarms to – potentially – nuclear reactors.
Continue reading...Forests across Europe, the US and Canada have been hard hit by drought, fires and bark beetles. Now scientists fear the northern hemisphere’s greatest carbon sink is nearing a tipping point
The giant sequoia is so enormous that it was once believed to be indestructible. High in California’s southern Sierra Nevada mountains, the oldest trees – known as monarchs – have stood for more than 2,000 years.
Today, however, in Sequoia national park, huge trunks lie sprawled on the forest floor, like blue whale carcasses stranded on a beach. Many of these trees were felled by a combination of drought and fire. But among the factors responsible for the rising toll is a tiny new suspect: the bark beetle.
Continue reading...Scientists say calamities on same scale as disaster that has killed 169 will become more common if emissions not cut
The unusually intense, prolonged and extensive flooding that has devastated southern Brazil was made at least twice as likely by human burning of fossil fuels and trees, a study has shown.
The record disaster has led to 169 deaths, ruined homes and wrecked harvests, and was worsened by deforestation, investment cuts and human incompetence.
Continue reading...Technology was once simply a tool—and a small one at that—used to amplify human intent and capacity. That was the story of the industrial revolution: we could control nature and build large, complex human societies, and the more we employed and mastered technology, the better things got. We don’t live in that world anymore. Not only has technology become entangled with the structure of society, but we also can no longer see the world around us without it. The separation is gone, and the control we thought we once had has revealed itself as a mirage. We’re in a transitional period of history right now...
All small business owners need a drive to succeed, but can it go too far? Recent research suggests that hustle culture can have its toxic side – with the potential to hit the bottom line for entrepreneurs and the UK economy
Starting a business can take drive and determination, so it’s not surprising that the so-called “hustle” has become a buzzword among some entrepreneurs. The notion is characterised by hard work and a desire to succeed, with entrepreneurs often required to hustle for business.
But while these are generally constructive traits, there can be a downside to hustle culture if they are taken too far. For example, when an “always on” work mentality leads to chronic overworking, and burning ambition turns into burnout. Those running a small- to medium-size enterprise (SME) – many of whom are pursuing their own passion – can find themselves susceptible to what Barclaycard Payments describes as “toxic hustle culture”.
Continue reading...
SEMrush and Ahrefs are among
the most popular tools in the SEO industry. Both companies have been in
business for years and have thousands of customers per month.
If you're a professional SEO or trying to do digital
marketing on your own, at some point you'll likely consider using a tool to
help with your efforts. Ahrefs and SEMrush are two names that will likely
appear on your shortlist.
In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.
What is SEMrush?
SEMrush is a popular SEO tool with a wide range of
features—it's the leading competitor research service for online marketers.
SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved
keywords, which are constantly updated and it's the largest keyword database.
The program was developed in 2007 as SeoQuake is a
small Firefox extension
Features
Ahrefs is a leading SEO platform that offers a set of
tools to grow your search traffic, research your competitors, and monitor your
niche. The company was founded in 2010, and it has become a popular choice
among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and
offers accurate and extensive backlink data updated every 15-30 minutes and it
is the world's most extensive backlink index database.
Features
Direct Comparisons: Ahrefs vs SEMrush
Now that you know a little more about each tool, let's
take a look at how they compare. I'll analyze each tool to see how they differ
in interfaces, keyword research resources, rank tracking, and competitor
analysis.
User Interface
Ahrefs and SEMrush both offer comprehensive information
and quick metrics regarding your website's SEO performance. However, Ahrefs
takes a bit more of a hands-on approach to getting your account fully set up,
whereas SEMrush's simpler dashboard can give you access to the data you need
quickly.
In this section, we provide a brief overview of the elements
found on each dashboard and highlight the ease with which you can complete
tasks.
AHREFS
The Ahrefs dashboard is less cluttered than that of
SEMrush, and its primary menu is at the very top of the page, with a search bar
designed only for entering URLs.
Additional features of the Ahrefs platform include:
SEMRUSH
When you log into the SEMrush Tool, you will find four
main modules. These include information about your domains, organic keyword
analysis, ad keyword, and site traffic.
You'll also find some other options like
Both Ahrefs and SEMrush have user-friendly dashboards,
but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush
offers dozens of extra tools, including access to customer support resources.
When deciding on which dashboard to use, consider what
you value in the user interface, and test out both.
If you're looking to track your website's search engine
ranking, rank tracking features can help. You can also use them to monitor your
competitors.
Let's take a look at Ahrefs vs. SEMrush to see which
tool does a better job.
The Ahrefs Rank Tracker is simpler to use. Just type in
the domain name and keywords you want to analyze, and it spits out a report
showing you the search engine results page (SERP) ranking for each keyword you
enter.
Rank Tracker looks at the ranking performance of
keywords and compares them with the top rankings for those keywords. Ahrefs
also offers:
You'll see metrics that help you understand your
visibility, traffic, average position, and keyword difficulty.
It gives you an idea of whether a keyword would be
profitable to target or not.
SEMRush offers a tool called Position Tracking. This
tool is a project tool—you must set it up as a new project. Below are a few of
the most popular features of the SEMrush Position Tracking tool:
All subscribers are given regular data updates and
mobile search rankings upon subscribing
The platform provides opportunities to track several
SERP features, including Local tracking.
Intuitive reports allow you to track statistics for the
pages on your website, as well as the keywords used in those pages.
Identify pages that may be competing with each other
using the Cannibalization report.
Ahrefs is a more user-friendly option. It takes seconds
to enter a domain name and keywords. From there, you can quickly decide whether
to proceed with that keyword or figure out how to rank better for other
keywords.
SEMrush allows you to check your mobile rankings and
ranking updates daily, which is something Ahrefs does not offer. SEMrush also
offers social media rankings, a tool you won't find within the Ahrefs platform.
Both are good which one do you like let me know in the comment.
Keyword research is closely related to rank tracking,
but it's used for deciding which keywords you plan on using for future content
rather than those you use now.
When it comes to SEO, keyword research is the most
important thing to consider when comparing the two platforms.
The Ahrefs Keyword Explorer provides you with thousands
of keyword ideas and filters search results based on the chosen search engine.
Ahrefs supports several features, including:
SEMrush's Keyword Magic Tool has over 20 billion
keywords for Google. You can type in any keyword you want, and a list of
suggested keywords will appear.
The Keyword Magic Tool also lets you to:
Both of these tools offer keyword research features and
allow users to break down complicated tasks into something that can be
understood by beginners and advanced users alike.
If you're interested in keyword suggestions, SEMrush
appears to have more keyword suggestions than Ahrefs does. It also continues to
add new features, like the Keyword Gap tool and SERP Questions recommendations.
Both platforms offer competitor analysis tools,
eliminating the need to come up with keywords off the top of your head. Each
tool is useful for finding keywords that will be useful for your competition so
you know they will be valuable to you.
Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.
Use the Competing Domains section to see a list of your
most direct competitors, and explore how many keywords matches your competitors
have.
To find more information about your competitor, you can
look at the Site Explorer and Content Explorer tools and type in their URL
instead of yours.
SEMrush provides a variety of insights into your
competitors' marketing tactics. The platform enables you to research your
competitors effectively. It also offers several resources for competitor
analysis including:
Traffic Analytics helps you identify where your
audience comes from, how they engage with your site, what devices visitors use
to view your site, and how your audiences overlap with other websites.
SEMrush's Organic Research examines your website's
major competitors and shows their organic search rankings, keywords they are
ranking for, and even if they are ranking for any (SERP) features and more.
The Market Explorer search field allows you to type in
a domain and lists websites or articles similar to what you entered. Market
Explorer also allows users to perform in-depth data analytics on These
companies and markets.
SEMrush wins here because it has more tools dedicated to
competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality
in this area, too. It takes a combination of both tools to gain an advantage
over your competition.
When it comes to keyword data research, you will become
confused about which one to choose.
Consider choosing Ahrefs if you
Consider SEMrush if you:
Both tools are great. Choose the one which meets your
requirements and if you have any experience using either Ahrefs or SEMrush let
me know in the comment section which works well for you.
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