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Date/Time of Last Update: Wed Jan 15 03:00:38 2025 UTC




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Private school run in south London linked to 27% rise in air pollution
Tue, 14 Jan 2025 16:07:31 GMT

Campaigners say pollution levels in street in Herne Hill were far higher when private schools were open

Parents driving children to private schools is associated with a 27% increase in air pollution and congestion in a south London street, according to campaigners who are calling for private schools to make greater use of sustainable transport.

The analysis by Solve the School Run found that nitrogen dioxide levels and fine particulates produced by vehicles in the street in Herne Hill were far higher when nearby private schools such as Dulwich college were open, compared with when only local state schools were open.

Continue reading...
Match ID: 0 Score: 40.00 source: www.theguardian.com age: 0 days
qualifiers: 40.00 air pollution

Roman Space Telescope Coronagraph Instrument Poster
Tue, 14 Jan 2025 23:42:48 +0000
NASA’s Roman Coronagraph Instrument will greatly advance our ability to directly image exoplanets, or planets and disks around other stars. The Roman Coronagraph Instrument, a technology demonstration designed and built by NASA’s Jet Propulsion Laboratory, will fly aboard NASA’s next flagship astrophysics observatory, the Nancy Grace Roman Space Telescope. Coronagraphs work by blocking light from […]
Match ID: 1 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Roman Space Telescope Wide Field Instrument Poster
Tue, 14 Jan 2025 23:10:13 +0000
The Wide-Field Instrument (WFI), the primary instrument aboard NASA’s Nancy Grace Roman Space Telescope, is a 300-megapixel visible and infrared camera that will allow scientists to perform revolutionary astrophysics surveys.   This specialized camera detects faint light across the cosmos and will be used to study a wide range of astrophysics topics including the expansion and […]
Match ID: 2 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA’s Webb Reveals Intricate Layers of Interstellar Dust, Gas
Tue, 14 Jan 2025 19:15:00 +0000
Once upon a time, the core of a massive star collapsed, creating a shockwave that blasted outward, ripping the star apart as it went. When the shockwave reached the star’s surface, it punched through, generating a brief, intense pulse of X-rays and ultraviolet light that traveled outward into the surrounding space. About 350 years later, […]
Match ID: 3 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Could Keir Starmer’s AI dream derail his own green energy promise?
Tue, 14 Jan 2025 18:09:03 GMT

As PM pins hopes on AI, what effect will building energy-hungry datacentres have on Labour’s clean power pledge?

Keir Starmer this week launched a plan to bring a 20-fold increase in the amount of artificial intelligence (AI) computing power under public control by 2030.

But the race to build more electricity hungry AI datacentres over the next five years appears to work against another government target: to plug in enough low-carbon electricity projects to create a clean power system by the same date.

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Match ID: 4 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

Intoxicated ‘nervous flyer’ caused New York flight to divert to Dublin
Tue, 14 Jan 2025 15:52:22 GMT

American Zachary Greear, 34, receives suspended sentence after unruly behaviour on United Airlines plane

A “nervous flyer” whose unruly behaviour caused his transatlantic flight to be diverted to Dublin has been given a two-month suspended sentence.

Dublin district court heard that the 34-year-old American had mixed the tranquilliser Xanax with alcohol to combat his anxiety before becoming disruptive on the United Airlines flight on Monday.

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Match ID: 5 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 toxic

NASA Deputy Administrator to Receive 2025 National Space Award
Tue, 14 Jan 2025 15:28:13 +0000
The Rotary National Award for Space Achievement Foundation has selected NASA Deputy Administrator Pam Melroy, a retired United States Air Force colonel and former NASA astronaut, to receive the 2025 National Space Trophy on April 25 in Houston. “This honor is not just a reflection of my journey but a testament to the incredible teams […]
Match ID: 6 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Newfound Galaxy Class May Indicate Early Black Hole Growth, Webb Finds
Tue, 14 Jan 2025 15:15:00 +0000
In December 2022, less than six months after commencing science operations, NASA’s James Webb Space Telescope revealed something never seen before: numerous red objects that appear small on the sky, which scientists soon called “little red dots” (LRDs). Though these dots are quite abundant, researchers are perplexed by their nature, the reason for their unique […]
Match ID: 7 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

New Simulated Universe Previews Panoramas From NASA’s Roman Telescope
Tue, 14 Jan 2025 15:15:00 +0000
Astronomers have released a set of more than a million simulated images showcasing the cosmos as NASA’s upcoming Nancy Grace Roman Space Telescope will see it. This preview will help scientists explore a myriad of Roman’s science goals. “We used a supercomputer to create a synthetic universe and simulated billions of years of evolution, tracing […]
Match ID: 8 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Biden Trump-proofs $74bn in climate funding but $20bn remains vulnerable
Tue, 14 Jan 2025 11:00:24 GMT

Allocation of funds from Inflation Reduction Act makes it harder for president-elect to halt green initiatives

The Biden administration has raced to allocate $74bn of funding for climate initiatives before Donald Trump’s inauguration, leaving $20bn vulnerable to potential rollback by the incoming president, new figures reveal.

As the inauguration of Trump looms, the outgoing administration has been accelerating its allocation of cash for climate change and clean energy programs before they are throttled by the incoming US president.

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Match ID: 9 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 climate change

Tuesday briefing: What Ukraine might gain from two North Korean captives
Tue, 14 Jan 2025 06:48:28 GMT

In today’s newsletter: Kyiv’s interrogation footage of captured North Korean soldiers leads to questions about what it might do with the soldiers – and what the PoWs might do for them

Good morning. In a grinding war where significant changes at the front are hard to discern, a video released by Ukraine on Sunday is a rare point of focus: it featured two North Korean soldiers, answering questions from their Ukrainian captors, and weighing the circumstances of their presence in a conflict thousands of miles from home.

The video is, perhaps, not militarily significant. But it is a unique insight into one of the more extraordinary aspects of a conflict that has drawn in actors from all over the world, and is a crucible in which every participant is learning how modern wars are fought.

Economy | Rachel Reeves will remain as chancellor until the next general election, Keir Starmer has insisted, as he warned the Treasury would be “ruthless” over public spending cuts to help meet the government’s fiscal rules.

Gaza | Joe Biden has said his administration is on the brink of sealing a ceasefire deal between Israel and Hamas that could pause the war after more than 14 months of fighting. Biden administration officials have said they believe the deal may be concluded before Donald Trump’s inauguration next week.

US politics | Donald Trump would have been convicted of crimes over his failed attempt to cling to power in 2020 if he had not won the presidential election in 2024, according to the special counsel who investigated him. Jack Smith’s report detailing his team’s findings about Trump’s efforts to subvert democracy was released early on Tuesday.

UK news | A man accused of driving a young mother to suicide through domestic violence has been found guilty of assault and prolonged controlling behaviour but cleared of her manslaughter. Ryan Wellings, 30, was blamed from “beyond the grave” for the death of his partner, Kiena Dawes. Read more about the case.

‘Forever chemicals’ | The cost of cleaning up toxic forever chemical pollution could reach more than £1.6tn across the UK and Europe over a 20-year period, an annual bill of £84bn, research has found. PFAS (per- and polyfluoroalkyl substances) are used in everything from cosmetics to nonstick pans but are almost indestructible without human intervention.

[It is] unclear if North Korea will even claim the two captured soldiers as their own, given Moscow and Pyongyang’s refusal to officially admit that North Korean forces have been deployed to Russia. At the same time, Russia could claim them as their own and hand them over to North Korea after they are traded with Ukrainian PoWs.

Continue reading...
Match ID: 10 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 toxic

NASA HEAT Student Activity Featured in TIME’s Top 100 Photos of 2024
Mon, 13 Jan 2025 21:04:45 +0000
On April 8, 2024, tens of millions experienced a solar eclipse from Mexico through the United States and into Canada. Astronomers, educators, and organizations had been preparing the public for this grand celestial event. Learning from engagement experiences in 2017, the NASA Heliophysics Education Activation Team (NASA HEAT) promoted an activity called “Eclipse Essentials: Safe […]
Match ID: 11 Score: 15.00 source: science.nasa.gov age: 1 day
qualifiers: 15.00 carbon

How Did the Los Angeles Fires Get So Out of Control?
Mon, 13 Jan 2025 20:28:45 +0000
A climate scientist discusses how to think about and weigh the variables that led to the current disaster.
Match ID: 12 Score: 15.00 source: www.newyorker.com age: 1 day
qualifiers: 15.00 climate change

NASA Small Business Funding Enables Aircraft Inspection by Drone
Mon, 13 Jan 2025 15:50:52 +0000
A small business called Near Earth Autonomy developed a time-saving solution using drones for pre-flight checks of commercial airliners through a NASA Small Business Innovation Research (SBIR) program and a partnership with The Boeing Company. Before commercial airliners are deemed safe to fly before each trip, a pre-flight inspection must be completed. This process can […]
Match ID: 13 Score: 15.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 carbon

The Los Angeles Wildfires Have Created Another Problem—Unsafe Drinking Water
Mon, 13 Jan 2025 12:28:49 +0000
Melted plastic pipes and drastic water-pressure drops are potentially leaching toxic chemicals and contaminants into local supplies. Multiple water authorities in north Los Angeles have issued Do Not Drink notices.
Match ID: 14 Score: 15.00 source: www.wired.com age: 1 day
qualifiers: 15.00 toxic

Los Angeles Will Remain at High Risk of Fire Into Next Week
Sat, 11 Jan 2025 11:30:00 +0000
The arrival of La Niña is starving California of rain, and more high Santa Ana winds could be on the way.
Match ID: 15 Score: 12.86 source: www.wired.com age: 3 days
qualifiers: 12.86 climate change

We’re a team of science & tech journalists covering AI, climate change, and biotech. We just published our annual list of 10 Breakthrough Technologies, a round-up of promising tech that we believe could have a real impact on the world. Ask us anything about emerging tech in 2025 and beyond!
2025-01-08T14:57:04+00:00

Hi Reddit! We’re a team of tech journalists from MIT Technology Review, excited to answer all of your questions about emerging tech in 2025 and beyond.

We are:

We just published our annual list of 10 Breakthrough Technologies. Every year, our reporters and editors look for promising technologies poised to have a real impact on the world. We consider dozens of advances across the fields of AI, biotech, computing, and climate. We can’t see the future, but we expect these ten breakthroughs to affect our world in a big way, for decades to come.

Here are the ten items on this year’s list:

  1. The Vera C. Rubin Observatory: A powerful new telescope will help astronomers study dark matter, explore the Milky Way, and untangle other cosmic unknowns.
  2. Generative AI search: Generative search promises to make finding what you’re looking for simple and quick. It may signal the end of traditional search engines and the rise of personal AI assistants.
  3. Small language models: Cheaper and less power-hungry AI models can now stand with the heavyweights across a range of specific tasks.
  4. Cattle burping remedies: A food supplement that significantly reduces the amount of methane that cattle belch is now available in dozens of countries.
  5. Robotaxis: Driverless cars have completed years of beta testing, and they are now finally becoming available to the public.
  6. Cleaner jet fuel: New fuels made from used cooking oil, industrial waste, or even gasses in the air could help power planes without fossil fuels.
  7. Fast-learning robots: We’re getting closer to general-purpose robots that could be dropped into new environments and tackle a variety of tasks on our behalf, almost instantly.
  8. Long-acting HIV prevention meds: A new drug could help us end AIDS once and for all—if we can ensure access for those who need it.
  9. Green steel: Making steel is one of the largest industrial sources of carbon dioxide. The first industrial green-steel plant, which uses hydrogen made with renewable power is scheduled to begin operations next year in northern Sweden.
  10. Stem-cell therapies that work: Experimental transplants of lab-made cells seem to be helping treat two very different conditions—epilepsy and type 1 diabetes.

Ask us anything! (We’ll be here responding to your questions this Friday, January 10 at 12 p.m. EST, but feel free to get 'em in early.) Proof pics here.

submitted by /u/techreview
[link] [comments]
Match ID: 16 Score: 12.86 source: www.reddit.com age: 6 days
qualifiers: 6.43 climate change, 6.43 carbon

The Insurance Crisis That Will Follow the California Fires
Fri, 10 Jan 2025 20:33:20 +0000
For years, experts have warned that homeowner insurance in the state could easily collapse.
Match ID: 17 Score: 10.71 source: www.newyorker.com age: 4 days
qualifiers: 10.71 climate change

Even Trump Can’t Stop America’s Green Transition, Says Biden’s Top Climate Adviser
Fri, 10 Jan 2025 17:30:59 +0000
As he prepares to leave the White House, Ali Zaidi is sober about what’s coming—but says too much has already been built and invested for Donald Trump to undo it.
Match ID: 18 Score: 10.71 source: www.wired.com age: 4 days
qualifiers: 10.71 climate change

NASA Kicks off Testing Campaign for Remotely Piloted Cargo Flights
Tue, 07 Jan 2025 17:21:00 +0000
NASA recently began a series of flight tests with partners to answer an important aviation question: What will it take to integrate remotely piloted or autonomous planes carrying large packages and cargo safely into the U.S. airspace? Researchers tested new technologies in Hollister, California, that are helping to investigate what tools and capabilities are needed […]
Match ID: 19 Score: 8.57 source: www.nasa.gov age: 7 days
qualifiers: 4.29 climate change, 4.29 carbon

LA Budgeted Money For Cop Jobs While Cutting Fire Department Positions. Now the City Is Burning.
Thu, 09 Jan 2025 00:00:00 +0000

“The consistent defunding of other city programs in order to give the LAPD billions a year has consequences,” said a local activist.

The post LA Budgeted Money For Cop Jobs While Cutting Fire Department Positions. Now the City Is Burning. appeared first on The Intercept.


Match ID: 20 Score: 6.43 source: theintercept.com age: 6 days
qualifiers: 6.43 climate change

2024: NASA Armstrong Prepares for Future Innovative Research Efforts
Fri, 20 Dec 2024 18:01:00 +0000
NASA’s Armstrong Flight Research Center in Edwards, California, is preparing today for tomorrow’s mission. Supersonic flight, next generation aircraft, advanced air mobility, climate changes, human exploration of space, and the next innovation are just some of the topics our researchers, engineers, and mission support teams focused on in 2024. NASA Armstrong began 2024 with the […]
Match ID: 21 Score: 4.29 source: www.nasa.gov age: 25 days
qualifiers: 2.14 climate change, 2.14 carbon

A year of extreme weather that challenged billions
Sun, 29 Dec 2024 02:03:56 GMT
Climate change caused 41 additional days of dangerous heat and extreme weather, say scientists.
Match ID: 22 Score: 2.14 source: www.bbc.com age: 17 days
qualifiers: 2.14 climate change

Ken Freeman Receives Air Traffic Control Association (ATCA) Award for ATM-X Digital Information Platform (DIP)
Mon, 23 Dec 2024 19:47:32 +0000
Air Traffic Control Association (ATCA) Award to the NASA ATM-X Digital Information Platform (DIP) TeamIn November 2024, the Digital Information Platform (DIP) team received the prestigious Industry Award from the Air Traffic Control Association (ATCA) at the annual ATCA Connect Conference in Washington, DC. The award recognized the team’s efforts in supporting NASA’s Sustainable Flight National Partnership (SFNP), […]
Match ID: 23 Score: 2.14 source: www.nasa.gov age: 22 days
qualifiers: 2.14 carbon

NASA Runs X-59 Engine with Maximum Afterburner for First Time
Fri, 20 Dec 2024 16:36:26 +0000
NASA completed the first maximum afterburner engine run test on its X-59 quiet supersonic research aircraft on Dec. 12. The ground test, conducted at Lockheed Martin’s Skunk Works facility in Palmdale, California, marks a significant milestone as the X-59 team progresses toward flight. An afterburner is a component of some jet engines that generates additional […]
Match ID: 24 Score: 2.14 source: www.nasa.gov age: 25 days
qualifiers: 2.14 carbon

NASA, Notre Dame Connect Students to Inspire STEM Careers
Fri, 20 Dec 2024 13:09:24 +0000
High school students in Indiana are contributing to NASA’s groundbreaking research to develop quieter, more fuel-efficient aircraft engines. Their learning experience is a collaboration between aircraft noise researchers from NASA’s Glenn Research Center in Cleveland and educators from the University of Notre Dame’s Turbomachinery Laboratory. The collaboration aims to encourage students’ interest in science, technology, […]
Match ID: 25 Score: 2.14 source: www.nasa.gov age: 25 days
qualifiers: 2.14 carbon

NASA Flight Rerouting Tool Curbs Delays, Emissions
Fri, 20 Dec 2024 13:00:00 +0000
It’s the holiday season — which means many are taking to the skies to join their loved ones. If you’ve ever used an app to navigate on a road trip, you’ve probably noticed how it finds you the most efficient route to your destination, even before you depart. To that end, NASA has been working […]
Match ID: 26 Score: 2.14 source: www.nasa.gov age: 25 days
qualifiers: 2.14 carbon

One in four properties at flood risk by 2050 - report
Tue, 17 Dec 2024 03:20:56 GMT
Climate change could increase flood threats without improvements to defences, the Environment Agency warns.
Match ID: 27 Score: 2.14 source: www.bbc.com age: 28 days
qualifiers: 2.14 climate change

Atmospheric Probe Shows Promise in Test Flight
Wed, 11 Dec 2024 19:01:45 +0000
The most effective way to prove a new idea is to start small, test, learn, and test again. A team of researchers developing an atmospheric probe at NASA’s Armstrong Flight Research Center in Edwards, California, are taking that approach. The concept could offer future scientists a potentially better and more economical way to collect data […]
Match ID: 28 Score: 2.14 source: www.nasa.gov age: 34 days
qualifiers: 2.14 carbon

Greener Is Getting Going
Wed, 19 Jun 2024 15:00:00 +0000
We’ve reached a tipping point where we’ve got a cleaner alternative for most transport. Now we have to commit.
Match ID: 29 Score: 2.14 source: www.wired.com age: 209 days
qualifiers: 2.14 climate change

Why any estimate of the cost of climate change will be flawed
Thu, 30 May 2024 09:51:10 +0000
Temperature fluctuations are unpredictable. Humans are even more so
Match ID: 30 Score: 2.14 source: www.economist.com age: 229 days
qualifiers: 2.14 climate change

How NIMBYs increase carbon emissions
Thu, 14 Mar 2024 10:59:08 +0000
Opposition to new buildings has unfortunate consequences
Match ID: 31 Score: 2.14 source: www.economist.com age: 306 days
qualifiers: 2.14 carbon

A New Way to See Your Climate Anxiety
Mon, 22 Jan 2024 12:00:00 +0000
The climate crisis has become a mental health crisis. But eco-anxiety isn’t necessarily a pathology.
Match ID: 32 Score: 2.14 source: www.wired.com age: 358 days
qualifiers: 2.14 climate change

Global Emissions Could Peak Sooner Than You Think
Wed, 17 Jan 2024 12:00:00 +0000
Global deployment of solar and wind power, plus a surge in EV sales, means emissions from fossil-fuel-derived energy will finally hit the downward slope.
Match ID: 33 Score: 2.14 source: www.wired.com age: 363 days
qualifiers: 2.14 carbon

Ahrefs vs SEMrush: Which SEO Tool Should You Use?
Tue, 01 Mar 2022 12:16:00 +0000
semrush vs ahrefs


SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?

semrush

SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

  • Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
  • Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.

  • All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
  • Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
  • SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
  • Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs

ahrefs


Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

  • Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
  • Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
  • Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
  • Domain Comparison
  • Reports with charts and graphs
  • JavaScript rendering and a site audit can identify SEO issues.
  • A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS

ahrefs interface


The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

  • You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
  • Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
  • The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH

semrush domain overview


When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

  • A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
  • A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
  • The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
  • Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs

ahrefs rank tracking


The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH

semrush position tracking


SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS



The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

  • It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
  • Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
  • When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH



SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

  • Show performance metrics by keyword
  • Search results are based on both broad and exact keyword matches.
  • Show data like search volume, trends, keyword difficulty, and CPC.
  • Show the first 100 Google search results for any keyword.
  • Identify SERP Features and Questions related to each keyword
  • SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS



Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH



SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year

SEMRUSH

  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

  • Like friendly and clean interface
  • Searching for simple keyword suggestions

  • Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

  • Want more marketing and SEO features
  • Need competitor analysis tool
  • Need to keep your backlinks profile clean
  • Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 


Match ID: 34 Score: 2.14 source: techncruncher.blogspot.com age: 1050 days
qualifiers: 2.14 toxic

Filter efficiency 96.461 (35 matches/989 results)


********** MUSIC **********
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Filter efficiency 100.000 (0 matches/989 results)


********** XKCD **********
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Trimix
You don't want the nitrogen percentage to be too high or you run the risk of eutrophication.
Match ID: 0 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Radon
A good ²³⁸Umbrella policy should cover it.
Match ID: 1 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Features of Adulthood
I don't dig pit traps and cover them with sticks and a thin layer of leaves nearly as much as I expected; I find a chance to do it barely once a month.
Match ID: 2 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Chess Zoo
The zoo takes special care to keep kings separated from opposite-color pieces as part of their conservation program to prevent mating in captivity.
Match ID: 3 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Filter efficiency 99.596 (4 matches/989 results)

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