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‘Miss AI’ is billed as a leap forward but feels like a monumental step backwards | Arwa Mahdawi
Tue, 23 Apr 2024 10:00:33 GMT

AI models take every toxic gendered beauty norm and bundle them up into completely unrealistic package

Meet Madame Potato. She doesn’t actually exist, but, if things go my way, she’s going to be the world’s first “Miss AI”. I recently created her image on a website that generates AI faces and then entered her into a beauty pageant. Now I am sitting back in anticipation of netting the $20,000 grand prize.

What fresh hell is this, you ask? Well, I regret to inform you that AI beauty pageants are a thing now. A company called Fanvue, which is a subscription-based content creator platform along the same lines as OnlyFans, recently teamed up with the World AI Creator Awards (WAICA) to launch the world’s first “Miss AI” competition. A team of judges – comprising two humans and two virtual models – will sort through AI-generated pictures of women and choose one to crown as “Miss AI”. The winner gets a cash prize along with the chance to monetize their creation on Fanvue.

Continue reading...
Match ID: 0 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 toxic

Sunak’s weakening of climate targets ‘retrograde’, says former Tory minister
Tue, 23 Apr 2024 09:29:10 GMT

Claire O’Neill, a former climate minister, says PM’s move was to ‘try and create political division and dividing lines’

The UK government’s decision to weaken some of its climate commitments was a “retrograde step” that would set back vital cross-party action to cut carbon emissions, Claire O’Neill, a former Conservative climate minister, has said.

O’Neill, who was known as Claire Perry when she served as a minister under David Cameron and Theresa May, said the rolling back of emission reduction efforts by Rishi Sunak appeared to be a ploy for political advantage.

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Match ID: 1 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

‘The trout lasagne is very good!’ How I recreated six classic beef dishes – with oily fish
Tue, 23 Apr 2024 09:00:16 GMT

Replacing red meat with fish could prevent diabetes, reduce our carbon footprint and save lives. So who’s for spaghetti and fishballs?

“What’s for supper?” my wife asks. We are watching the six o’clock news and the pause I leave before answering is longer than I mean it to be. I’m trying to find the words.

“Fish wellington,” I say, finally. The silence that follows is longer still.

Continue reading...
Match ID: 2 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

Against Landlords by Nick Bano review – valuable ideas for how to solve Britain’s housing crisis
Tue, 23 Apr 2024 06:00:13 GMT

In this flawed but powerful book, a housing lawyer argues that an abundance of private landlords, not a dearth of homes, is to blame for the miseries of ‘generation rent’

Wouldn’t it be wonderful if the housing crisis could be solved without building any more homes? There would be no carbon emissions from construction sites, no green fields covered over, no householders upset at dwellings appearing in their view. Instead, rents would become affordable and decent homes available through changes in government policy. Such is the promise of Against Landlords by the author and barrister Nick Bano, a man who has been described as “Britain’s top Marxist housing lawyer”.

The crisis, he argues, is not one of supply but of cost. There are enough homes to go around, but they are notoriously expensive. The cause of high prices is the dominance of private landlords, of whom there are now 2.5 million – one in 21 of the population – receiving a combined £63bn per year in rent. They are supported by government policy, which allows them to turn tenants out without giving a reason, lightly regulates them and sometimes directs vast sums of money in their direction, out of the £23.4bn annual housing benefit bill.

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Match ID: 3 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

Electric and hybrid car sales to rise to new global record in 2024
Tue, 23 Apr 2024 05:00:11 GMT

International Energy Agency says 17m vehicles will be sold this year, up more than 20% compared with 2023

Electric and plug-in hybrid car sales will jump to a new global record in 2024 despite slowing growth in some markets, according to forecasts from the influential International Energy Agency (IEA).

The Paris-based forecaster said that 17m battery electric vehicles and plug-in hybrid electric vehicles will be sold in 2024, up more than 20% compared with 2023.

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Match ID: 4 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

Sols 4161-4163: Double Contact Science
Mon, 22 Apr 2024 23:23:10 +0000
Earth planning date: Friday, April 19, 2024 Curiosity has a three-sol weekend plan coming up as it makes progress along the edge of upper Gediz Vallis ridge. We have observations planned to investigate multiple bedrock targets with interesting rippled textures, dark-toned float, and the ridge. With two contact science targets, lots of targeted and untargeted […]
Match ID: 5 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA Announces 30th Human Exploration Rover Challenge Winners
Mon, 22 Apr 2024 19:34:47 +0000
NASA announced the winners of the 30th Human Exploration Rover Challenge (HERC) April 22, with Parish Episcopal School, from Dallas, winning first place in the high school division, and the University of Alabama in Huntsville, capturing the college/university title. The annual engineering competition – one of NASA’s longest standing challenges – held its concluding event […]
Match ID: 6 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA Nurtures Promising Tech Ideas from Small Businesses
Mon, 22 Apr 2024 18:10:38 +0000
New space technology ideas emerge every day from innovators across the country, and NASA’s Small Business Innovation Research (SBIR) program on Monday selected more than 100 projects for funding. This program offers small businesses in the United States early-stage funding and support to advance the agency’s goals of exploring the unknown in air and space […]
Match ID: 7 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Net zero has become unhelpful slogan, says outgoing head of UK climate watchdog
Mon, 22 Apr 2024 18:06:17 GMT

Chris Stark says populist response and culture war around the term is inhibiting environmental progress

The concept of “net zero” has become a political slogan used to start a “dangerous” culture war over the climate, and may be better dropped, the outgoing head of the UK’s climate watchdog has warned.

Chris Stark, the chief executive of the Climate Change Committee (CCC), said sensible improvements to the economy and people’s lives were being blocked by a populist response to the net zero label, and he would be “intensely relaxed” about losing the term.

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Match ID: 8 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 climate change

‘Vast and Rich:’ Studying the Ocean With NASA Computer Simulations
Mon, 22 Apr 2024 15:20:05 +0000
“Every time I help with visualizing [ocean] simulation data, I learn about an entirely new area of ocean or climate research, and I’m reminded of how vast and rich this area of research is. And…the real magic happens at the intersection and interaction of simulated and observed data. It is a great honor – and […]
Match ID: 9 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 climate change

Why is Methane Seeping on Mars? NASA Scientists Have New Ideas
Mon, 22 Apr 2024 15:03:38 +0000
The most surprising revelation from NASA’s Curiosity Mars Rover — that methane is seeping from the surface of Gale Crater — has scientists scratching their heads. Living creatures produce most of the methane on Earth. But scientists haven’t found convincing signs of current or ancient life on Mars, and thus didn’t expect to find methane […]
Match ID: 10 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

‘Children won’t be able to survive’: inter-American court to hear from climate victims
Mon, 22 Apr 2024 11:39:42 GMT

Historic hearing will receive submissions from people whose human rights have been affected by climate change

Julian Medina comes from a long line of fishers in the north of Colombia’s Gulf of Morrosquillo who use small-scale and often traditional methods to catch species such as mackerel, tuna and cojinúa.

Medina went into business as a young man but was drawn back to his roots, and ended up leading a fishing organisation. For years he has campaigned against the encroachment of fossil fuel companies, pollution and overfishing, which are destroying the gulf’s delicate ecosystem and people’s livelihoods.

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Match ID: 11 Score: 15.00 source: www.theguardian.com age: 1 day
qualifiers: 15.00 climate change

‘This country is what the world would like to be’: can Costa Rica’s environment minister keep the country’s green reputation intact?
Mon, 22 Apr 2024 11:00:22 GMT

Though touted as a model of environmental preservation, the country has recently signalled a shift from phasing out fossil fuels to boosting the economy. Franz Tattenbach on the tension between green credentials and growth

“This country is what the world would like to be but is not,” says Franz Tattenbach, Costa Rica’s minister of environment and energy. The 69-year-old economist is keenly aware of his role as guardian of the country’s reputation for forward-looking biodiversity initiatives and forest restoration. Since the 1970s, successive governments have sought to do justice to its wildlife, enacting a widely praised conservation policy that has boosted the country’s image as a model of environmental preservation.

From his ninth-floor office window in San José, Tattenbach can see the mountains surrounding the Central Valley. Beyond them lie the jungles, the wild beaches and the areas where nearly 6% of the world’s biodiversity resides in just 51,100 sq km (19,700 sq miles) of land, and extensive marine protected area.

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Match ID: 12 Score: 15.00 source: www.theguardian.com age: 1 day
qualifiers: 15.00 carbon

Green Roofs Are Great. Blue-Green Roofs Are Even Better
Mon, 22 Apr 2024 10:00:00 +0000
Amsterdam is experimenting with roofs that not only grow plants but capture water for a building’s residents. Welcome to the squeezable sponge city of tomorrow.
Match ID: 13 Score: 15.00 source: www.wired.com age: 1 day
qualifiers: 15.00 climate change

Israel Attack on Iran Is What World War III Looks Like
Sat, 20 Apr 2024 17:54:57 +0000

Like countless other hostilities, the stealthy Israeli missile and drone strike on Iran doesn’t risk war. It is war.

The post Israel Attack on Iran Is What World War III Looks Like appeared first on The Intercept.


Match ID: 14 Score: 15.00 source: theintercept.com age: 2 days
qualifiers: 15.00 climate change

Sunak has set us back, says climate watchdog head
Sat, 20 Apr 2024 12:27:47 GMT
In a BBC interview, Chris Stark says the PM has not made climate change "as much of a priority as his predecessors".
Match ID: 15 Score: 15.00 source: www.bbc.co.uk age: 2 days
qualifiers: 15.00 climate change

East Palestine, After the Crash
Fri, 19 Apr 2024 18:33:49 +0000
More than a year after a train derailment and chemical fire in Ohio that made international news, residents contend with lingering sickness, uncertainty, and, for some, a desire to just move on.
Match ID: 16 Score: 12.86 source: www.newyorker.com age: 3 days
qualifiers: 12.86 toxic

Columbia Suspends Ilhan Omar’s Daughter One Day After Omar Grilled School Administrators
Thu, 18 Apr 2024 19:41:47 +0000

The university suspended three students out of hundreds participating in an on-campus encampment to protest the Israeli government.

The post Columbia Suspends Ilhan Omar’s Daughter One Day After Omar Grilled School Administrators appeared first on The Intercept.


Match ID: 17 Score: 10.71 source: theintercept.com age: 4 days
qualifiers: 10.71 toxic

Columbia Suspended Two Students for Assault on Gaza Rally, School Says in Antisemitism Hearing
Wed, 17 Apr 2024 23:58:01 +0000

In congressional testimony, school administrators also said they are investigating pro-Israel and pro-Palestine professors.

The post Columbia Suspended Two Students for Assault on Gaza Rally, School Says in Antisemitism Hearing appeared first on The Intercept.


Match ID: 18 Score: 8.57 source: theintercept.com age: 5 days
qualifiers: 8.57 toxic

NASA Photographer Honored for Thrilling Inverted In-Flight Image
Wed, 17 Apr 2024 17:37:45 +0000
Riding in the back seat of a car can be boring. Riding in the back of a NASA aircraft is exhilarating, especially for photographers capturing NASA’s story. Jim Ross, photo lead at NASA’s Armstrong Flight Research Center in Edwards, California, was awarded first place for an image he took while flying upside down in a […]
Match ID: 19 Score: 8.57 source: www.nasa.gov age: 5 days
qualifiers: 8.57 carbon

University Teams Selected as Finalists to Envision New Aviation Responses to Natural Disasters
Tue, 26 Mar 2024 18:12:46 +0000
Eight teams participating in the 2024 Gateways to Blue Skies: Advancing Aviation for Natural Disasters Competition have been selected to present their design concepts to a panel of industry experts at the 2024 Blue Skies Forum, May 30 and 31, 2024 at NASA’s Ames Research Center in Mountain View, California.   Sponsored by NASA’s Aeronautics Research […]
Match ID: 20 Score: 4.29 source: www.nasa.gov age: 27 days
qualifiers: 2.14 climate change, 2.14 carbon

Remember the Centrists Who Lost the House in 2022? They’re Back!
Mon, 15 Apr 2024 10:00:00 +0000

New York congressional hopeful John Avlon, a centrist with GOP ties, was endorsed by a party chair widely blamed for losing the House.

The post Remember the Centrists Who Lost the House in 2022? They’re Back! appeared first on The Intercept.


Match ID: 21 Score: 2.14 source: theintercept.com age: 8 days
qualifiers: 2.14 climate change

NASA’s DC-8 Completes Final Mission, Set to Retire
Tue, 09 Apr 2024 21:24:53 +0000
After 37 years of successful airborne science missions, NASA’s DC-8 aircraft completed its final mission and returned to the agency’s Armstrong Flight Research Center Building 703 in Palmdale, California, on April 1. The DC-8 and crew were welcomed back with a celebratory water salute by the U.S Air Force Plant 42 Fire Department after completing […]
Match ID: 22 Score: 2.14 source: www.nasa.gov age: 13 days
qualifiers: 2.14 carbon

First ever climate change victory in Europe court
Tue, 09 Apr 2024 16:24:42 GMT
"We are not made to sit in a rocking chair and knit," said one of the older Swiss women who won.
Match ID: 23 Score: 2.14 source: www.bbc.co.uk age: 13 days
qualifiers: 2.14 climate change

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge
2024-04-09T00:00:00Z
Grants designed to improve housing can make homes more energy efficient and save money for low-income families, providing a powerful way to confront climate change, says research by Omar Asensio. What do the findings mean for companies trying to scale innovation?
Match ID: 24 Score: 2.14 source: hbswk.hbs.edu age: 14 days
qualifiers: 2.14 climate change

NASA Langley Team to Study Weather During Eclipse Using Uncrewed Vehicles
Fri, 05 Apr 2024 18:18:40 +0000
A six-person team of researchers from NASA’s Langley Research Center in Hampton, Virginia, will travel to Fort Drum, N.Y., to study changes in the Sun’s radiation as it reaches Earth before, during, and after the total solar eclipse April 8. Weather sensors similar to what is used on daily weather balloons by the National Weather […]
Match ID: 25 Score: 2.14 source: www.nasa.gov age: 17 days
qualifiers: 2.14 carbon

ARMD Solicitations
Fri, 05 Apr 2024 08:00:00 +0000
This ARMD solicitations page compiles the opportunities to collaborate with NASA’s aeronautical innovators and/or contribute to their research to enable new and improved air transportation systems. A summary of available opportunities with key dates requiring action are listed first. More information about each opportunity is detailed lower on this page. AAVP FellowshipKey date: April 30, […]
Match ID: 26 Score: 2.14 source: www.nasa.gov age: 18 days
qualifiers: 2.14 carbon

NASA Noise Prediction Tool Supports Users in Air Taxi Industry
Thu, 04 Apr 2024 18:57:10 +0000
Several air taxi companies are using a NASA-developed computer software tool to predict aircraft noise and aerodynamic performance. This tool allows manufacturers working in fields related to NASA’s Advanced Air Mobility mission to see early in the aircraft development process how design elements like propellers or wings would perform. This saves the industry time and […]
Match ID: 27 Score: 2.14 source: www.nasa.gov age: 18 days
qualifiers: 2.14 carbon

NASA, Health and Human Services Highlight Cancer Moonshot Progress
Thu, 21 Mar 2024 16:29:03 +0000
During an event at NASA Headquarters in Washington Thursday, NASA Administrator Bill Nelson and U.S. Department of Health and Human Services (HHS) Secretary Xavier Becerra united to note progress their respective agencies are making in space and on Earth toward President Biden and First Lady Jill Biden’s Cancer Moonshot initiative. “We go to space not […]
Match ID: 28 Score: 2.14 source: www.nasa.gov age: 32 days
qualifiers: 2.14 carbon

How NIMBYs increase carbon emissions
Thu, 14 Mar 2024 10:59:08 +0000
Opposition to new buildings has unfortunate consequences
Match ID: 29 Score: 2.14 source: www.economist.com age: 40 days
qualifiers: 2.14 carbon

NASA Armstrong Updates 1960s Concept to Study Giant Planets
Wed, 13 Mar 2024 18:21:18 +0000
NASA researchers are looking at the possibility of using a wingless, unpowered aircraft design from the 1960s to gather atmospheric data on other planets – doing the same work as small satellites but potentially better and more economically. John Bodylski, a principal investigator at NASA’s Armstrong Flight Research Center in Edwards, California, hypothesized a lifting […]
Match ID: 30 Score: 2.14 source: www.nasa.gov age: 40 days
qualifiers: 2.14 carbon

New Look at NASA, Boeing Sustainable Experimental Airliner
Thu, 07 Mar 2024 15:00:00 +0000
As NASA and Boeing enter the early stages of producing the X-66, the first X-plane specifically focused on helping the United States achieve net-zero aviation emissions by 2050, the team is already picturing what the aircraft will look like soaring above the clouds.  A new rendering of the X-66 from Boeing demonstrates the aircraft’s signature […]
Match ID: 31 Score: 2.14 source: www.nasa.gov age: 46 days
qualifiers: 2.14 carbon

How cruise ships became a catastrophe for the planet – video
Thu, 07 Mar 2024 10:31:36 GMT

Cruising is booming – 2023 ticket sales have surpassed historic levels and 2024 has seen the launch of the largest cruise ship ever built. But as cruise tourism's popularity has increased, so have the pollution problems it brings. To customers, it may not be evident that any problems exist, since some cruise line companies claim to be becoming more climate-friendly. But the truth can be quite different. Josh Toussaint-Strauss interrogates what impact the world's biggest ships are having on the planet

Continue reading...
Match ID: 32 Score: 2.14 source: www.theguardian.com age: 47 days
qualifiers: 2.14 carbon

Hottest February marks ninth new monthly record
Thu, 07 Mar 2024 03:06:49 GMT
It's the ninth month of global temperature records in a row, driven by climate change and El Niño.
Match ID: 33 Score: 2.14 source: www.bbc.co.uk age: 47 days
qualifiers: 2.14 climate change

Why firms are racing to produce green ammonia
Tue, 27 Feb 2024 00:04:21 GMT
Ammonia is essential for fertiliser production but producing it is carbon intensive.
Match ID: 34 Score: 2.14 source: www.bbc.co.uk age: 56 days
qualifiers: 2.14 carbon

A New Way to See Your Climate Anxiety
Mon, 22 Jan 2024 12:00:00 +0000
The climate crisis has become a mental health crisis. But eco-anxiety isn’t necessarily a pathology.
Match ID: 35 Score: 2.14 source: www.wired.com age: 92 days
qualifiers: 2.14 climate change

Global Emissions Could Peak Sooner Than You Think
Wed, 17 Jan 2024 12:00:00 +0000
Global deployment of solar and wind power, plus a surge in EV sales, means emissions from fossil-fuel-derived energy will finally hit the downward slope.
Match ID: 36 Score: 2.14 source: www.wired.com age: 97 days
qualifiers: 2.14 carbon

Ahrefs vs SEMrush: Which SEO Tool Should You Use?
Tue, 01 Mar 2022 12:16:00 +0000
semrush vs ahrefs


SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?

semrush

SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

  • Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
  • Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.

  • All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
  • Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
  • SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
  • Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs

ahrefs


Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

  • Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
  • Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
  • Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
  • Domain Comparison
  • Reports with charts and graphs
  • JavaScript rendering and a site audit can identify SEO issues.
  • A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS

ahrefs interface


The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

  • You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
  • Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
  • The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH

semrush domain overview


When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

  • A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
  • A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
  • The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
  • Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs

ahrefs rank tracking


The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH

semrush position tracking


SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS



The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

  • It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
  • Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
  • When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH



SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

  • Show performance metrics by keyword
  • Search results are based on both broad and exact keyword matches.
  • Show data like search volume, trends, keyword difficulty, and CPC.
  • Show the first 100 Google search results for any keyword.
  • Identify SERP Features and Questions related to each keyword
  • SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS



Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH



SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year

SEMRUSH

  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

  • Like friendly and clean interface
  • Searching for simple keyword suggestions

  • Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

  • Want more marketing and SEO features
  • Need competitor analysis tool
  • Need to keep your backlinks profile clean
  • Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 


Match ID: 37 Score: 2.14 source: techncruncher.blogspot.com age: 783 days
qualifiers: 2.14 toxic

Filter efficiency 95.159 (38 matches/785 results)


********** XKCD **********
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Survey Marker
Fun fact: The standard North American NAD83 coordinate system is misaligned from the actual Earth, off-center by about 7 feet. Someone knows where I am, and I'm in the wrong place.
Match ID: 0 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Scary Triangles
Concealed mostly beneath the surface, sharks are the icebergs of the sea.
Match ID: 1 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Pub Trivia
Bonus question: Where is London located? (a) The British Isles (b) Great Britain and Northern Ireland (c) The UK (d) Europe (or 'the EU') (e) Greater London
Match ID: 2 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Eclipse Path Maps
Okay, this eclipse will only be visible from the Arctic in February 2063, when the sun is below the horizon, BUT if we get lucky and a gigantic chasm opens in the Earth in just the right spot...
Match ID: 3 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Filter efficiency 99.490 (4 matches/785 results)

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