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Date/Time of Last Update: Sun May 5 18:00:44 2024 UTC

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Hi-C Rocket Experiment Achieves Never-Before-Seen Look at Solar Flares
Thu, 02 May 2024 18:00:00 +0000
By Jessica Barnett  After months of preparation and years since its last flight, the upgraded High Resolution Coronal Imager Flare mission – Hi-C Flare, for short – took to the skies for a never-before-seen view of a solar flare. The low-noise cameras – built at NASA’s Marshall Space Flight Center in Huntsville, Alabama – are […]
Match ID: 0 Score: 25.71 source: www.nasa.gov age: 3 days
qualifiers: 12.86 climate change, 12.86 carbon

May Contain Lies by Alex Edmans review – fake news rules… and that’s a fact
Sun, 05 May 2024 16:00:13 GMT

In our age of misinformation, this unsparing study of the many ways in which we can be deceived and how to counter the pernicious effects couldn’t be more timely

“What is truth, said jesting Pilate – and would not stay for an answer.” Thus philosopher Francis Bacon dramatised the opening of his famous Of Truth essay. Every human being alive, he thought, was prey to the bewitching temptation to disregard truth even to the point of deceiving ourselves, and to believe what it pleased us to believe – certainly disregarding truths put to us by others. In Pilate’s view, both Jesus Christ and the high priests urging his crucifixion were no more than partisans of their own particular truths – just like all of us. But, writing more than 400 years ago, Bacon thought that was not good enough. It was crucial, he said, to be honest and have shared truths, and for that he looked to the methodologies being pioneered by science. There were no partisan truths in nature – only immutable laws and facts awaiting discovery.

Today the temptation to believe our own truth to the point of collectively deceiving ourselves, hugely intensified by social media and its accompanying polarisation, has become an everyday talking point – the enemy of democracy and, arguably, civilisation itself. Bacon may have had faith in scientific facts to be the foundations of truth, but alarming proportions of educated people in western democracies do not share his faith even in science, distrusting what it has to say about everything from climate change to vaccination. If a message, especially political or cultural, is uncongenial, retreat to your own truth. Americans approach the 2024 presidential election with mounting foreboding that it will be characterised by industrial-scale misinformation – and there are parallel fears in Britain. Winston Churchill once said a lie can be halfway around the world before the truth can get its pants on – and that was before social media. False stories on X are 70% more likely to be retweeted than true ones – and true stories take six times longer to reach a sample of 1,500 than false ones.

Continue reading...
Match ID: 1 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 climate change

The Boys S4 trailer brings us more bloody mayhem and “Homelander on Ice”
Sat, 04 May 2024 21:23:51 +0000
"You will no longer be beloved celebrities. You will be wrathful gods. Show me a little wrath."
Match ID: 2 Score: 15.00 source: arstechnica.com age: 0 days
qualifiers: 15.00 toxic

Microsoft ties executive pay to security following multiple failures and breaches
Fri, 03 May 2024 20:25:53 +0000
Microsoft has been criticized for "preventable" failures and poor communication.
Match ID: 3 Score: 15.00 source: arstechnica.com age: 1 day
qualifiers: 15.00 toxic

ARMD Solicitations
Fri, 03 May 2024 19:00:00 +0000
This ARMD solicitations page compiles the opportunities to collaborate with NASA’s aeronautical innovators and/or contribute to their research to enable new and improved air transportation systems. A summary of available opportunities with key dates requiring action are listed first. More information about each opportunity is detailed lower on this page. University Leadership InitiativeKey date: May […]
Match ID: 4 Score: 15.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 carbon

Former NASA Center Director, Scientist to Receive Presidential Medals
Fri, 03 May 2024 18:47:20 +0000
President Joe Biden will present Dr. Ellen Ochoa, former center director and astronaut at the agency’s Johnson Space Center in Houston, and Dr. Jane Rigby, senior project scientist for NASA’s James Webb Space Telescope, each with the Presidential Medal of Freedom Friday in a ceremony at the White House in Washington. The Presidential Medal of […]
Match ID: 5 Score: 15.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 carbon

Hubble Hunts Visible Light Sources of X-Rays
Fri, 03 May 2024 11:02:32 +0000
This NASA/ESA Hubble Space Telescope image features the dwarf galaxy IC 776. This swirling collection of new and old stars is located in the constellation Virgo, in the Virgo galaxy cluster, 100 million light-years from Earth. Although IC 776 is a dwarf galaxy, it’s also classified as a SAB-type or ‘weakly barred’ spiral. This highly […]
Match ID: 6 Score: 15.00 source: science.nasa.gov age: 2 days
qualifiers: 15.00 carbon

Britain’s climate action plan unlawful, high court rules
Fri, 03 May 2024 10:44:31 GMT

Environmental campaign groups took joint action against decision to approve carbon budget delivery plan

The UK government’s climate action plan is unlawful, the high court has ruled, as there is not enough evidence that there are sufficient policies in place to reduce greenhouse gas emissions.

The energy secretary, Claire Coutinho, will now be expected to draw up a revised plan within 12 months. This must ensure that the UK achieves its legally binding carbon budgets and its pledge to cut emissions by more than two-thirds by 2030, both of which the government is off track to meet.

Continue reading...
Match ID: 7 Score: 15.00 source: www.theguardian.com age: 2 days
qualifiers: 15.00 carbon

NASA Research Park Public Documents
Thu, 02 May 2024 21:14:18 +0000
Economic Benefits Study: Development Plans: NASA Research Park Environmental Reports: Environmental Management Division Public Documents: Environmental Impact Statement: RFP Housing Asbestos & Lead Based Paint Documents: FP Housing Misc Due Diligence Documents: Miscellaneous Documents:
Match ID: 8 Score: 15.00 source: www.nasa.gov age: 2 days
qualifiers: 15.00 carbon

2024 Total Solar Eclipse: Prediction vs. Reality
Thu, 02 May 2024 18:38:31 +0000
Before a total solar eclipse crossed North America on April 8, 2024, scientists at Predictive Science Inc. of San Diego aimed to foresee what the Sun’s outer atmosphere, the corona, would look like during totality. The predictions help researchers understand the accuracy of their models of the Sun’s corona, which extends along its magnetic field. […]
Match ID: 9 Score: 15.00 source: science.nasa.gov age: 2 days
qualifiers: 15.00 carbon

Researchers Develop ‘Founding Document’ on Synthetic Cell Development
Thu, 02 May 2024 18:18:15 +0000
Cells are the fundamental units of life, forming the variety of all living things on Earth as individual cells and multi-cellular organisms. To better understand how cells perform the essential functions of life, scientists have begun developing synthetic cells – non-living bits of cellular biochemistry wrapped in a membrane that mimic specific biological processes. The […]
Match ID: 10 Score: 15.00 source: www.nasa.gov age: 2 days
qualifiers: 15.00 carbon

Sols 4173-4174: Reflections
Thu, 02 May 2024 17:21:30 +0000
Earth planning date: Wednesday, May 1, 2024 Today’s planning was a little out of the ordinary. Not in terms of the plan itself, Curiosity’s team built an exciting plan utilizing much of its science toolkit. Today’s plan was unusual rather due to my role as APXS PUDL Reverse Shadow (PUDL = Payload Uplink/Downlink Lead). While I normally staff […]
Match ID: 11 Score: 12.86 source: science.nasa.gov age: 3 days
qualifiers: 12.86 carbon

Get Ready for Monster Hurricanes This Summer
Thu, 02 May 2024 13:00:00 +0000
Scientists are forecasting 11 North Atlantic hurricanes this year, five of them being major. Here’s what’s turning the storms into increasingly dangerous behemoths.
Match ID: 12 Score: 12.86 source: www.wired.com age: 3 days
qualifiers: 12.86 climate change

NASA Uses Small Engine to Enhance Sustainable Jet Research
Mon, 29 Apr 2024 10:00:00 +0000
Located inside a high-tech NASA laboratory in Cleveland is something you could almost miss at first glance: a small-scale, fully operational jet engine to test new technology that could make aviation more sustainable.  The engine’s smaller size and modestly equipped test stand means researchers and engineers can try out newly designed engine components less expensively […]
Match ID: 13 Score: 12.86 source: www.nasa.gov age: 6 days
qualifiers: 6.43 climate change, 6.43 carbon

The White House Has a New Master Plan to Stop Worst-Case Scenarios
Tue, 30 Apr 2024 14:00:00 +0000
President Joe Biden has updated the directives to protect US critical infrastructure against major threats, from cyberattacks to terrorism to climate change.
Match ID: 14 Score: 8.57 source: www.wired.com age: 5 days
qualifiers: 8.57 climate change

Cynan Jones on Nature and Nonlinear Love
Mon, 29 Apr 2024 10:00:00 +0000
The author discusses his story “Pulse.”
Match ID: 15 Score: 6.43 source: www.newyorker.com age: 6 days
qualifiers: 6.43 climate change

University Teams Selected as Finalists to Envision New Aviation Responses to Natural Disasters
Tue, 26 Mar 2024 18:12:46 +0000
Eight teams participating in the 2024 Gateways to Blue Skies: Advancing Aviation for Natural Disasters Competition have been selected to present their design concepts to a panel of industry experts at the 2024 Blue Skies Forum, May 30 and 31, 2024 at NASA’s Ames Research Center in Mountain View, California.   Sponsored by NASA’s Aeronautics Research […]
Match ID: 16 Score: 4.29 source: www.nasa.gov age: 39 days
qualifiers: 2.14 climate change, 2.14 carbon

The Rise of Large-Language-Model Optimization
2024-04-25T11:02:48Z

The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection.

But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences.

To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on...

Match ID: 17 Score: 2.14 source: www.schneier.com age: 10 days
qualifiers: 2.14 climate change

Republicans are trying to snuff out climate embers around the country
Wed, 24 Apr 2024 04:00:00 EST
Conservatives are aggressively targeting efforts to reduce carbon emissions across the continent.
Match ID: 18 Score: 2.14 source: www.politico.com age: 11 days
qualifiers: 2.14 carbon

NASA, FAA Partner to Develop New Wildland Fire Technologies
Fri, 19 Apr 2024 16:47:24 +0000
NASA and the Federal Aviation Administration (FAA) have established a research transition team to guide the development of wildland fire technology.  Wildland fires are occurring more frequently and at a larger scale than in past decades, according to the U.S. Forest Service. Emergency responders will need a broader set of technologies to prevent, monitor, and […]
Match ID: 19 Score: 2.14 source: www.nasa.gov age: 16 days
qualifiers: 2.14 carbon

NASA Photographer Honored for Thrilling Inverted In-Flight Image
Wed, 17 Apr 2024 17:37:45 +0000
Riding in the back seat of a car can be boring. Riding in the back of a NASA aircraft is exhilarating, especially for photographers capturing NASA’s story. Jim Ross, photo lead at NASA’s Armstrong Flight Research Center in Edwards, California, was awarded first place for an image he took while flying upside down in a […]
Match ID: 20 Score: 2.14 source: www.nasa.gov age: 18 days
qualifiers: 2.14 carbon

NASA’s Ingenuity Mars Helicopter Team Says Goodbye … for Now
Wed, 17 Apr 2024 00:54:28 +0000
The final downlink shift by the Ingenuity team was a time to reflect on a highly successful mission — and to prepare the first aircraft on another world for its new role. Engineers working on NASA’s Ingenuity Mars Helicopter assembled for one last time in a control room at the agency’s Jet Propulsion Laboratory in […]
Match ID: 21 Score: 2.14 source: www.nasa.gov age: 18 days
qualifiers: 2.14 carbon

From saving money to being more environmentally friendly: five reasons to buy a refurbished smartphone
Tue, 16 Apr 2024 08:58:32 GMT

Buying refurbished tech might feel risky if you’ve never done it before – but we’re here to tell you, it’s the future. Here’s what you need to know ...

Whether it’s eating less meat, swapping your car for a bike or saying no to single-use plastic, many of us are making lifestyle switches to live more ethically. However, fewer of us are aware of the huge environmental impact of something we use every day – our smartphone – and what we can all do to reduce it. Keen to know more? Here are five reasons why your next smartphone should be refurbished …

Keep your carbon footprint in check
The metal extraction, shipping and production that take place before a smartphone ends up in your hands create carbon emissions – and carbon emissions are the number one cause of the climate crisis. Metal mining and the manufacturing of smartphones, which predominantly take place in the global south, are also very polluting and therefore damaging to delicate ecosystems. Extending the lifespan of a smartphone can help to reduce this impact – the longer a smartphone is in use, the less damage is done to the planet. Obviously it’s not always possible to avoid needing a new phone, so this is why buying a refurbished one – and selling or recycling your old phones – is a more sustainable choice.

Continue reading...
Match ID: 22 Score: 2.14 source: www.theguardian.com age: 19 days
qualifiers: 2.14 carbon

NASA’s DC-8 Completes Final Mission, Set to Retire
Tue, 09 Apr 2024 21:24:53 +0000
After 37 years of successful airborne science missions, NASA’s DC-8 aircraft completed its final mission and returned to the agency’s Armstrong Flight Research Center Building 703 in Palmdale, California, on April 1. The DC-8 and crew were welcomed back with a celebratory water salute by the U.S Air Force Plant 42 Fire Department after completing […]
Match ID: 23 Score: 2.14 source: www.nasa.gov age: 25 days
qualifiers: 2.14 carbon

First ever climate change victory in Europe court
Tue, 09 Apr 2024 16:24:42 GMT
"We are not made to sit in a rocking chair and knit," said one of the older Swiss women who won.
Match ID: 24 Score: 2.14 source: www.bbc.co.uk age: 26 days
qualifiers: 2.14 climate change

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge
2024-04-09T00:00:00Z
Grants designed to improve housing can make homes more energy efficient and save money for low-income families, providing a powerful way to confront climate change, says research by Omar Asensio. What do the findings mean for companies trying to scale innovation?
Match ID: 25 Score: 2.14 source: hbswk.hbs.edu age: 26 days
qualifiers: 2.14 climate change

NASA Langley Team to Study Weather During Eclipse Using Uncrewed Vehicles
Fri, 05 Apr 2024 18:18:40 +0000
A six-person team of researchers from NASA’s Langley Research Center in Hampton, Virginia, will travel to Fort Drum, N.Y., to study changes in the Sun’s radiation as it reaches Earth before, during, and after the total solar eclipse April 8. Weather sensors similar to what is used on daily weather balloons by the National Weather […]
Match ID: 26 Score: 2.14 source: www.nasa.gov age: 29 days
qualifiers: 2.14 carbon

NASA Noise Prediction Tool Supports Users in Air Taxi Industry
Thu, 04 Apr 2024 18:57:10 +0000
Several air taxi companies are using a NASA-developed computer software tool to predict aircraft noise and aerodynamic performance. This tool allows manufacturers working in fields related to NASA’s Advanced Air Mobility mission to see early in the aircraft development process how design elements like propellers or wings would perform. This saves the industry time and […]
Match ID: 27 Score: 2.14 source: www.nasa.gov age: 30 days
qualifiers: 2.14 carbon

NASA, Health and Human Services Highlight Cancer Moonshot Progress
Thu, 21 Mar 2024 16:29:03 +0000
During an event at NASA Headquarters in Washington Thursday, NASA Administrator Bill Nelson and U.S. Department of Health and Human Services (HHS) Secretary Xavier Becerra united to note progress their respective agencies are making in space and on Earth toward President Biden and First Lady Jill Biden’s Cancer Moonshot initiative. “We go to space not […]
Match ID: 28 Score: 2.14 source: www.nasa.gov age: 45 days
qualifiers: 2.14 carbon

How NIMBYs increase carbon emissions
Thu, 14 Mar 2024 10:59:08 +0000
Opposition to new buildings has unfortunate consequences
Match ID: 29 Score: 2.14 source: www.economist.com age: 52 days
qualifiers: 2.14 carbon

Hottest February marks ninth new monthly record
Thu, 07 Mar 2024 03:06:49 GMT
It's the ninth month of global temperature records in a row, driven by climate change and El Niño.
Match ID: 30 Score: 2.14 source: www.bbc.co.uk age: 59 days
qualifiers: 2.14 climate change

Why firms are racing to produce green ammonia
Tue, 27 Feb 2024 00:04:21 GMT
Ammonia is essential for fertiliser production but producing it is carbon intensive.
Match ID: 31 Score: 2.14 source: www.bbc.co.uk age: 68 days
qualifiers: 2.14 carbon

A New Way to See Your Climate Anxiety
Mon, 22 Jan 2024 12:00:00 +0000
The climate crisis has become a mental health crisis. But eco-anxiety isn’t necessarily a pathology.
Match ID: 32 Score: 2.14 source: www.wired.com age: 104 days
qualifiers: 2.14 climate change

Global Emissions Could Peak Sooner Than You Think
Wed, 17 Jan 2024 12:00:00 +0000
Global deployment of solar and wind power, plus a surge in EV sales, means emissions from fossil-fuel-derived energy will finally hit the downward slope.
Match ID: 33 Score: 2.14 source: www.wired.com age: 109 days
qualifiers: 2.14 carbon

Ahrefs vs SEMrush: Which SEO Tool Should You Use?
Tue, 01 Mar 2022 12:16:00 +0000

SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?

SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

• Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
• Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.


• All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
• Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
• SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
• Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
• Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs

Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

• Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
• Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
• Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
• Domain Comparison
• Reports with charts and graphs
• JavaScript rendering and a site audit can identify SEO issues.
• A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS

The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

• You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
• Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
• The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH

When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

• A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
• A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
• The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
• Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs

The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH

SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS

The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

• It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
• Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
• When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH

SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

• Show performance metrics by keyword
• Search results are based on both broad and exact keyword matches.
• Show data like search volume, trends, keyword difficulty, and CPC.
• Show the first 100 Google search results for any keyword.
• Identify SERP Features and Questions related to each keyword
• SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS

Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH

SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

• Lite Monthly: $99/month
• Standard Monthly: $179/month
• Annually Lite: $990/year
• Annually Standard: $1790/year

SEMRUSH

• Pro Plan: $119.95/month
• Guru Plan:$229.95/month
• Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

• Like friendly and clean interface
• Searching for simple keyword suggestions

• Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

• Want more marketing and SEO features
• Need competitor analysis tool
• Need to keep your backlinks profile clean
• Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 

Match ID: 34 Score: 2.14 source: techncruncher.blogspot.com age: 796 days
qualifiers: 2.14 toxic

Filter efficiency 95.455 (35 matches/770 results)


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From UCLA to Columbia, Professors Nationwide Defend Students as Politicians and Police Attack
Thu, 02 May 2024 21:15:55 +0000

University faculty have put their bodies and livelihoods on the line amid a brutal, violent response to student protests for Gaza.

The post From UCLA to Columbia, Professors Nationwide Defend Students as Politicians and Police Attack appeared first on The Intercept.

Match ID: 0 Score: 40.00 source: theintercept.com age: 2 days
qualifiers: 30.00 tuition, 10.00 school

In No Labels Call, Josh Gottheimer, Mike Lawler, and University Trustees Agree: FBI Should Investigate Campus Protests
Sat, 04 May 2024 20:11:18 +0000

The bipartisan duo also praised schools that brought in police to violently quell protests and connected the demonstrations to the TikTok ban.

The post In No Labels Call, Josh Gottheimer, Mike Lawler, and University Trustees Agree: FBI Should Investigate Campus Protests appeared first on The Intercept.

Match ID: 1 Score: 10.00 source: theintercept.com age: 0 days
qualifiers: 10.00 school

NYC Mayor Smeared a Grandmother as an “Outside Agitator” to Justify NYPD Assault on Columbia
Fri, 03 May 2024 20:34:07 +0000

Nahla Al-Arian lost more than 200 relatives in Israel's attacks on Gaza. Then Eric Adams said she was the reason police raided Columbia.

The post NYC Mayor Smeared a Grandmother as an “Outside Agitator” to Justify NYPD Assault on Columbia appeared first on The Intercept.

Match ID: 2 Score: 10.00 source: theintercept.com age: 1 day
qualifiers: 10.00 school

Israel, Gaza, and the Turmoil at One American University
Fri, 03 May 2024 19:00:00 +0000
Not since the Vietnam War has a protest movement reached college campuses with such fury. We look at the reverberations at one school, Harvard University.
Match ID: 3 Score: 10.00 source: www.newyorker.com age: 1 day
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I’ve Covered Violent Crackdowns on Protests for 15 Years. This Police Overreaction Was Unhinged.
Wed, 01 May 2024 20:14:34 +0000

When police attacked student protesters, a lone trash can was the only damaged property I saw around City College of New York.

The post I’ve Covered Violent Crackdowns on Protests for 15 Years. This Police Overreaction Was Unhinged. appeared first on The Intercept.

Match ID: 4 Score: 8.57 source: theintercept.com age: 3 days
qualifiers: 8.57 school

Judith Butler Will Not Co-Sign Israel’s Alibi for Genocide
Wed, 01 May 2024 10:00:00 +0000

The famed scholar on why reducing Hamas to a terrorist label sanctions Israel’s war on Palestinians.

The post Judith Butler Will Not Co-Sign Israel’s Alibi for Genocide appeared first on The Intercept.

Match ID: 5 Score: 7.14 source: theintercept.com age: 4 days
qualifiers: 7.14 school

“Kill All Arabs”: The Feds Are Investigating UMass Amherst for Anti-Palestinian Bias
Wed, 24 Apr 2024 18:00:00 +0000

The Department of Education is probing claims that the school discriminated against Palestinian and Arab students amid Israel’s war on Gaza.

The post “Kill All Arabs”: The Feds Are Investigating UMass Amherst for Anti-Palestinian Bias appeared first on The Intercept.

Match ID: 6 Score: 1.43 source: theintercept.com age: 11 days
qualifiers: 1.43 school

University Teams Selected as Finalists to Envision New Aviation Responses to Natural Disasters
Tue, 26 Mar 2024 18:12:46 +0000
Eight teams participating in the 2024 Gateways to Blue Skies: Advancing Aviation for Natural Disasters Competition have been selected to present their design concepts to a panel of industry experts at the 2024 Blue Skies Forum, May 30 and 31, 2024 at NASA’s Ames Research Center in Mountain View, California.   Sponsored by NASA’s Aeronautics Research […]
Match ID: 7 Score: 1.43 source: www.nasa.gov age: 39 days
qualifiers: 1.43 school

Filter efficiency 98.961 (8 matches/770 results)


********** XKCD **********
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Software Testing Day

Match ID: 0 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Earth Formation Site

Match ID: 1 Score: 1000.00 source: xkcd.com
qualifiers: 1000.00 xkcd

Doppler Effect

Match ID: 2 Score: 1000.00 source: xkcd.com
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Alphabetical Cartogram

Match ID: 3 Score: 1000.00 source: xkcd.com
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Filter efficiency 99.481 (4 matches/770 results)


********** TRAVEL **********
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Europe’s best beach holidays: Arcachon, France
Sun, 05 May 2024 12:00:08 GMT

A buzzy town prom, plates of moules with chilled rosé and cycle rides to sandy beaches on Cap Ferret add up to happy holidays on the Atlantic coast

The Bay of Arcachon, on the south-west coast of France, is a happy place. It must be, because I’ve been visiting it with my family nearly every year for the past 15 years. We usually rent a small apartment in Arcachon town for four or five days, but such is the draw that we have been known to make a two-hour drive just to spend the day there when we’ve been in that part of the world. Everything about it speaks of summer joy: the promenade thrumming with cyclists and strollers; the parade of bistros serving moules, oysters and buckets of chilled rosé; families playing beach tennis on the sands; and a bay brimming with pleasure boats and ferries. It’s like a scene from a Raoul Dufy painting.

The first day begins at Halle Baltard, the town market, where we drink coffee with brioche and croissants, then head to the bike rental shop, and always the same one (Dingo Vélos), because you don’t need a car in this largely flat landscape. Next, we buy ferry tickets at the little beach cabins on Thiers jetty to take the ferry over the bay to Cap Ferret. The wait in the queue on the jetty is more Monsieur Hulot’s Holiday than huff and puff, the air thick with sunscreen and anticipation. Children wear inflatables around their waists and rest crab nets on their shoulders, parents sport sunnies and straw hats and carry overloaded picnic bags and rugs. There’s a babble of chatter as the ferry crew load bikes on the roof and passengers scramble for outside seats.

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Match ID: 0 Score: 35.00 source: www.theguardian.com age: 0 days
qualifiers: 35.00 travel(|ing)

The Big Apple blossoms: from red carpet to Trump courthouse, New York lives again
Sun, 05 May 2024 10:00:09 GMT

Emerging from Covid’s shadow, the city is resonating with glamour, politics and power – and the traffic jams are building up too

Call it a return to IRL (In Real Life). New Yorkers are experiencing a bracing resumption of the physical experience of living in the city, four years after the onset of the pandemic upended routines, pushed people online and left much of the population, as in so many places, wondering if normality would ever return.

Uptown, police have broken up student protests on the Columbia and City University campuses condemning Israel’s attack on Gaza. Downtown, a furious Donald Trump is commandeering attention from the courthouse on the edge of Chinatown, snarling up traffic as his motorcade travels to and fro. President Biden’s fundraising trips to the city to fund his re-election are having a similar effect.

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Match ID: 1 Score: 35.00 source: www.theguardian.com age: 0 days
qualifiers: 35.00 travel(|ing)

10 UK stays that take tranquillity to the next level
Sun, 05 May 2024 10:00:07 GMT

From a hideaway with star-gazing spectacular enough to keep you off your phone to a ‘burnout’ retreat and a reimagined coastguard lookout

Bordering the Consall Nature Park, a nature reserve featuring 740 acres of woodland, heath and moor, is The Tawny, a “deconstructed hotel”. This means that instead of a single house with rooms there are a collection of boathouses, huts and treehouses scattered around the woodlands and lakes. At the top of the hill is a modern glass building, the Plumicorn restaurant, and a heated outdoor pool looking out over the gardens. Stargazing sessions and night-time meditation are on offer, while spa treatments can be booked in the thatched cottage onsite.
Huts from £240 B&B; thetawny.co.uk

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Match ID: 2 Score: 35.00 source: www.theguardian.com age: 0 days
qualifiers: 35.00 travel(|ing)

‘High degree of probability’ bodies found in northern Mexico are missing Perth brothers
Sat, 04 May 2024 23:27:37 GMT

Siblings Callum and Jake Robinson and US citizen Jack Carter Rhoad were travelling on a surfing holiday when they were reported missing

• Get our morning and afternoon news emails, free app or daily news podcast

Three people have been arrested on charges of kidnapping after three bodies were found in an area of northern Mexico where two Australian brothers and an American friend went missing.

Perth siblings Callum and Jake Robinson, both in their 30s, were travelling in the region on a surfing holiday, with their friend Jack Carter Rhoad, a US citizen. The trio was reported missing when they failed to check into pre-arranged accommodation near the city of Ensenada last weekend.

Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup

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Match ID: 3 Score: 35.00 source: www.theguardian.com age: 0 days
qualifiers: 35.00 travel(|ing)

It’s Star Wars Day and we have a new trailer for The Acolyte to celebrate
Sat, 04 May 2024 19:45:51 +0000
"The Jedi justify their galactic dominance in the name of peace. But that peace is a lie."
Match ID: 4 Score: 35.00 source: arstechnica.com age: 0 days
qualifiers: 35.00 travel(|ing)

Climate emissions from air travel 50 per cent higher than reported
2024-05-04T14:27:55+00:00

submitted by /u/Wagamaga [link] [comments]

Match ID: 5 Score: 35.00 source: www.reddit.com age: 1 day
qualifiers: 35.00 travel(|ing)

NYC Mayor Smeared a Grandmother as an “Outside Agitator” to Justify NYPD Assault on Columbia
Fri, 03 May 2024 20:34:07 +0000

Nahla Al-Arian lost more than 200 relatives in Israel's attacks on Gaza. Then Eric Adams said she was the reason police raided Columbia.

The post NYC Mayor Smeared a Grandmother as an “Outside Agitator” to Justify NYPD Assault on Columbia appeared first on The Intercept.

Match ID: 6 Score: 35.00 source: theintercept.com age: 1 day
qualifiers: 35.00 travel(|ing)

Vice President Harris will travel to Las Vegas on Saturday for political events, according to a...
Fri, 03 May 2024 19:02:10 +0000

Match ID: 7 Score: 35.00 source: www.washingtonpost.com age: 1 day
qualifiers: 35.00 travel(|ing)

Hubble Hunts Visible Light Sources of X-Rays
Fri, 03 May 2024 11:02:32 +0000
This NASA/ESA Hubble Space Telescope image features the dwarf galaxy IC 776. This swirling collection of new and old stars is located in the constellation Virgo, in the Virgo galaxy cluster, 100 million light-years from Earth. Although IC 776 is a dwarf galaxy, it’s also classified as a SAB-type or ‘weakly barred’ spiral. This highly […]
Match ID: 8 Score: 35.00 source: science.nasa.gov age: 2 days
qualifiers: 35.00 travel(|ing)

Briefly Noted Book Reviews
Mon, 29 Apr 2024 10:00:00 +0000
“Knife,” “A Travel Guide to the Middle Ages,” “Neighbors and Other Stories,” and “Butter.”
Match ID: 9 Score: 34.29 source: www.newyorker.com age: 6 days
qualifiers: 19.29 travel guide(|s), 15.00 travel(|ing)

Tell us: have you been affected by disruptions at the Co-op Live arena?
Thu, 02 May 2024 10:05:34 GMT

We would like to hear from people who have been affected by postponements and cancellations at the Co-op Live arena

The Co-op Live arena has postponed or cancelled several of its music and comedy shows in recent weeks due to technical problems at the venue. Olivia Rodrigo, Peter Kay and A Boogie Wit Da Hoodie are among the performers whose gigs have been disrupted.

We would like to hear from people who have been affected by the disruptions at the Co-op Live arena. Had you planned to travel to see the show? Will you make it to a rescheduled show?

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Match ID: 10 Score: 30.00 source: www.theguardian.com age: 3 days
qualifiers: 30.00 travel(|ing)

‘The Greens are our enemy’: What is fuelling the far right in Germany?
Tue, 30 Apr 2024 11:42:56 GMT

The far right are on the march in Germany and the anti-immigrant Alternative for Germany has become the most popular party in several states. Immigration and a sense of being economically left behind have been driving factors in the rise in popularity but the Green party and the federal government’s climate policies have also borne the brunt of public anger. The Guardian travelled to Görlitz, on the German border with Poland, to find out to what extent Germany’s green policies are fuelling the far right

• How climate policies are becoming focus for far-right attacks in Germany

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Match ID: 11 Score: 20.00 source: www.theguardian.com age: 5 days
qualifiers: 20.00 travel(|ing)

QAnon Was Born Out of the Sex Ad Moral Panic That Took Down Backpage.com
Sat, 27 Apr 2024 10:00:00 +0000

For years, the political establishment opportunistically railed against sex trafficking. Then came Pizzagate.

The post QAnon Was Born Out of the Sex Ad Moral Panic That Took Down Backpage.com appeared first on The Intercept.

Match ID: 12 Score: 5.00 source: theintercept.com age: 8 days
qualifiers: 5.00 travel(|ing)

House Responds to Israeli-Iranian Missile Exchange by Taking Rights Away From Americans
Thu, 25 Apr 2024 15:18:48 +0000

A measure passed by the House seeks to block Americans from traveling to Iran on U.S. passports.

The post House Responds to Israeli-Iranian Missile Exchange by Taking Rights Away From Americans appeared first on The Intercept.

Match ID: 13 Score: 5.00 source: theintercept.com age: 10 days
qualifiers: 5.00 travel(|ing)

The Rise of Large-Language-Model Optimization
2024-04-25T11:02:48Z

The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection.

But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences.

To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on...

Match ID: 14 Score: 5.00 source: www.schneier.com age: 10 days
qualifiers: 5.00 travel(|ing)

As Biden Cheers TikTok Ban, White House Embraces TikTok Influencers
Tue, 23 Apr 2024 21:25:12 +0000

The White House brushes off accusations of hypocrisy, courting TikTok while seeking to ban it.

The post As Biden Cheers TikTok Ban, White House Embraces TikTok Influencers appeared first on The Intercept.

Match ID: 15 Score: 5.00 source: theintercept.com age: 11 days
qualifiers: 5.00 travel(|ing)

NASA Langley Team to Study Weather During Eclipse Using Uncrewed Vehicles
Fri, 05 Apr 2024 18:18:40 +0000
A six-person team of researchers from NASA’s Langley Research Center in Hampton, Virginia, will travel to Fort Drum, N.Y., to study changes in the Sun’s radiation as it reaches Earth before, during, and after the total solar eclipse April 8. Weather sensors similar to what is used on daily weather balloons by the National Weather […]
Match ID: 16 Score: 5.00 source: www.nasa.gov age: 29 days
qualifiers: 5.00 travel(|ing)

Guardian Traveller newsletter: Sign up for our free holidays email
Wed, 12 Oct 2022 14:21:58 GMT

From biking adventures to city breaks, get inspiration for your next break – whether in the UK or further afield – with twice-weekly emails from the Guardian’s travel editors. You’ll also receive handpicked offers from Guardian Holidays.

From biking adventures to city breaks, get inspiration for your next break – whether in the UK or further afield – with twice-weekly emails from the Guardian’s travel editors.

You’ll also receive handpicked offers from Guardian Holidays.

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Match ID: 17 Score: 5.00 source: www.theguardian.com age: 571 days
qualifiers: 5.00 travel(|ing)

Filter efficiency 97.662 (18 matches/770 results)


********** HEALTH **********
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He’s 93, he’s run 52 marathons and he’s in the gym six days a week: can this man teach us how to age well?
Sun, 05 May 2024 13:00:11 GMT

Known to his friends as the Legend, John Starbrook is living, breathing proof of the power of exercise and enthusiasm. I tried to keep up with him – and barely survived

I like to think of myself as a strong swimmer. I’m not fast, I can’t dive or tumble turn, but when I get a lane to myself I’ll happily bash out 50 or 60 lengths. Give me a nice big lake, and my idea of heaven is to backstroke into the middle and watch the swallows overhead. I don’t worry that I’ll cramp up or suddenly forget how to float.

But I’ve never fancied water polo. If you’ve not watched it, it’s a sort of cross between swimming, basketball and wrestling, usually played in a pool that’s so deep you have to tread water or drown. There are two teams, two goals, a large ball and an ungodly amount of throwing, catching and flat-out sprinting. Aquatics GB, the governing body, says players can swim two miles in a single game, and need “remarkable stamina” to cope with all the holding and pushing.

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Match ID: 0 Score: 35.00 source: www.theguardian.com age: 0 days
qualifiers: 35.00 fitness

I was a running addict – but pushing myself to the limit led to two knee replacements | Rod Gilchrist
Sun, 05 May 2024 12:15:20 GMT

Beware what the fitness gurus tell you: the body has its limits. Perhaps that’s why orthopaedic waiting lists are so long

I am preparing for an anaesthetist to sink a hypodermic needle into my back at a busy London hospital ahead of a scheduled surgery to replace my knee. Knowing this might be painful, I ask a fellow patient how he got his mind around the jab. “Two spliffs of good dope worked for me,” he confessed. I’m yet to try that, but this is my second left knee replacement in less than 15 years – an increasingly common story as our population ages and obesity levels cause growing strain on our joints.

More than 2m hip and knee replacements have been performed in the UK since the early 2000s and waiting lists continue to grow. By 2060, demand for hip and knee joint replacement (based on data for England, Wales, Northern Ireland and the Isle of Man) is estimated to increase by almost 40%.

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Match ID: 1 Score: 35.00 source: www.theguardian.com age: 0 days
qualifiers: 35.00 fitness

How to Track Your Sleep Using Your Fitbit
Sat, 04 May 2024 12:30:00 +0000
Use any of Fitbit’s trackers or smartwatches to get a better idea of how you’re sleeping and how to improve your slumber.
Match ID: 2 Score: 35.00 source: www.wired.com age: 1 day
qualifiers: 35.00 fitness

Crave Tease Review: Not Jewelry, Barely a Vibrator
Fri, 03 May 2024 12:30:00 +0000
By trying to be both jewelry and a sex toy, Crave’s vibrator—which goes on your finger—fails to be either one.
Match ID: 3 Score: 35.00 source: www.wired.com age: 2 days
qualifiers: 35.00 fitness

Le Wand Die Cast Massager Review: A Wand for Wand Connoisseurs
Thu, 02 May 2024 13:30:00 +0000
Le Wand's vibrator is an elegant reimagining of a sex-tech classic that can vibrate your jeans right off.
Match ID: 4 Score: 30.00 source: www.wired.com age: 3 days
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Why the Sports Movie Always Wins
Thu, 02 May 2024 10:00:00 +0000
Films like Luca Guadagnino’s “Challengers” and last year’s “The Iron Claw” offer Zeitgeisty takes on masculinity. Do they signal a shift in the storied genre?
Match ID: 5 Score: 12.86 source: www.newyorker.com age: 3 days
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Top 10 Best PLR(Private Label Rights) Websites | Which One You Should Join in 2022?
Sat, 26 Feb 2022 13:36:00 +0000

Match ID: 6 Score: 5.00 source: techncruncher.blogspot.com age: 799 days
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Deion Sanders' Prime Lessons for Leading a Team to Victory
2024-04-26T00:00:00Z
The former star athlete known for flash uses unglamorous command-and-control methods to get results as a college football coach. Business leaders can learn 10 key lessons from the way 'Coach Prime' builds a culture of respect and discipline without micromanaging, says Hise Gibson.
Match ID: 7 Score: 2.14 source: hbswk.hbs.edu age: 9 days
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How American states squeeze athletes (and remote workers)
Thu, 25 Jan 2024 11:05:59 +0000
The public loves jock taxes; baseball players do not
Match ID: 8 Score: 2.14 source: www.economist.com age: 101 days
qualifiers: 2.14 athlete

Filter efficiency 98.831 (9 matches/770 results)